At a glance
Yum! Brands Inc is worth $43.01B, about 28 times its fiscal 2025 earnings. Revenue grew 8.8% to $8.21B in fiscal 2025, with 19.0% kept as profit; over 5 years it has grown 7.8% a year. It pays a 1.88% dividend yield, raised every year for at least 8 years, and returned $7.29B to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned +16.3% over the past year with dividends reinvested and +6.9% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 46.3% in the 2020 crash (S&P 500: 33.7%) and 22.2% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 8 months and 6 months after the lows.
The business in plain English
Yum! Brands owns four restaurant chains: KFC (chicken), Taco Bell (Mexican-style tacos and burritos), Pizza Hut (pizza for delivery, carryout and dine-in) and Habit Burger & Grill (chargrilled burgers). As of December 31, 2025, the chains had 63,285 restaurants in 155 countries and territories, and 72% of them were international. KFC is the largest, with 33,897 units.
Yum runs few of these restaurants itself. About 1,500 independent franchisees operate 97% of units. A franchisee is a business that pays to use a brand and pays for its own buildings and equipment. Franchisees pay upfront fees plus a royalty of typically 4% to 6% of sales, and they must spend on advertising. The largest is Yum China, spun off in 2016. It pays Yum 3% of sales in mainland China, where it runs more than 17,000 units.
Fiscal 2025 revenue was $8.2 billion. Of that, 42.3% came from franchise royalties, fees and rent, 35.9% from sales at company-owned restaurants and 21.9% from franchisee payments for advertising and other services. By brand, KFC supplied 43.1%, Taco Bell 37.7%, Pizza Hut 12.3% and Habit 6.9%. Taco Bell and Habit bring in more revenue than their store counts suggest because Yum owns more of those restaurants and records their full sales. Yum began reviewing strategic options for Pizza Hut in 2025. As of its annual report filed February 20, 2026, it aimed to finish the review in 2026, and no outcome was guaranteed.
Price history
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YUM +16.3% over the year to Nov 2, 2026, total return with dividends reinvested.
How it makes money
By product or service
| Franchise and property revenue | $3.47B | 42.3% |
| Company Sales | $2.94B | 35.9% |
| Franchise contributions for advertising and other services | $1.80B | 21.9% |
By business segment
| KFC Global Division | $3.54B | 43.1% |
| Taco Bell Global Division | $3.10B | 37.7% |
| Pizza Hut Global Division | $1.01B | 12.3% |
| The Habit Burger Grill Global Division | $570.0M | 6.9% |
| PH Strategic Options | $7.0M | 0.1% |
Latest results
- In Q2 FY2026 (ended Jun 30, 2026), revenue was $2.17B, up 12.2% from a year earlier, and net income was $853.0M (+128.1%).
- For fiscal 2025, revenue was $8.21B (+8.8% year over year; +7.8% a year from FY2020 to FY2025) with a 19% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | +7.8% good |
|---|---|
| Operating margin | 31.3% good |
| Free cash flow margin | 20% good |
| Return on assets (FY2025) | 19% good |
| Net cash (cash minus debt) | $-14.42B weak |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $5.65B | $904.0M | $1.15B |
| FY2021 | $6.58B | $1.57B | $1.48B |
| FY2022 | $6.84B | $1.32B | $1.15B |
| FY2023 | $7.08B | $1.60B | $1.32B |
| FY2024 | $7.55B | $1.49B | $1.43B |
| FY2025 | $8.21B | $1.56B | $1.64B |
Valuation snapshot
| Market value | $43.01B |
|---|---|
| P/E ratio | 28.4 |
| Dividend yield | 1.88% |
Rank among 1514 US companies
Market value at each year end
Yum! Brands’s market value went from $24.69B at the end of 2016 to $43.01B on Nov 2, 2026, up 74%; since the end of 2025 it is up 2%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Nov 2, 2026 | $43.01B | +2.4% |
| 2025 | $42.00B | +12.2% |
| 2024 | $37.44B | +2.2% |
| 2023 | $36.63B | +1.5% |
| 2022 | $36.08B | -11.4% |
| 2021 | $40.70B | +24.3% |
| 2020 | $32.75B | +7.5% |
| 2019 | $30.47B | +6.1% |
| 2018 | $28.71B | +4.4% |
| 2017 | $27.50B | +11.4% |
| 2016 | $24.69B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| YUM price data to Nov 2, 2026 | +5.7% | +16.3% | +10.4% | +6.9% | +12.2% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | +5.7% |
| 2025 | +15.0% |
| 2024 | +4.7% |
| 2023 | +4.0% |
| 2022 | -6.0% |
| 2021 | +30.1% |
| 2020 | +9.8% |
| 2019 | +11.4% |
| 2018 | +14.6% |
| 2017 | +31.1% |
| 2016 | +24.2% |
| 2015 | +2.5% |
| 2014 | -1.7% |
| 2013 | +16.2% |
| 2012 | +14.6% |
| 2011 | +22.8% |
| 2010 | +43.3% |
| 2009 | +13.8% |
| 2008 | -16.0% |
| 2007 | +33.3% |
| 2006 | +26.4% |
| 2005 | -0.0% |
| 2004 | +37.6% |
| 2003 | +42.0% |
| 2002 | -1.5% |
| 2001 | +49.1% |
| 2000 | -14.6% |
| 1999 | -22.9% |
| 1998 | +72.5% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 36.5% over that stretch · deepest drop along the way 45.5%, back to its old high 16.5 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 46.3% over that stretch · deepest drop along the way 46.3%, back to its old high 7.8 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 21.6% over that stretch · deepest drop along the way 22.2%, back to its old high 6 months after the low |
Insider activity
Form 4 filings from 2025-10-27 to 2026-10-27 (25 read): 0 open-market purchases and 27 sales ($5.0M), 26 of them under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Value |
|---|---|---|---|
| Aug 3, 2026 | David Eric Russell Sr. Vice President, Controller | sell (plan) | $1.2M |
| Jul 1, 2026 | Aaron Powell CEO - Pizza Hut | sell (plan) | $963K |
| May 19, 2026 | Aaron Powell CEO - Pizza Hut | sell (plan) | $914K |
| Aug 24, 2026 | Tracy L Skeans COO and CPO | sell (plan) | $552K |
| May 26, 2026 | Sean Tresvant Taco Bell, CEO, YUM CCO | sell | $464K |
Who owns it
Large shareholders (13G filings)
| BlackRock, Inc. | 9.6% | Dec 31, 2024 |
| Vanguard Capital Management | 7.53% | Mar 31, 2026 |
| Capital International Investors | 7.2% | Dec 31, 2025 |
| JPMORGAN CHASE & CO. | 6.1% | Sep 30, 2026 |
| Vanguard Portfolio Management | 5.05% | Mar 31, 2026 |
| T. Rowe Price Investment Management, Inc. | 3.6% | Mar 31, 2026 |
ETFs with the most weight in YUM
| FTCE First Trust New Constructs Core Earnings Leaders ETF | 4.6% |
| MGRO VanEck Morningstar Wide Moat Growth ETF | 3.42% |
| ACSI American Customer Satisfaction ETF | 3.23% |
| MOTE VanEck Morningstar ESG Moat ETF | 3.13% |
| CGMM Capital Group U.S. Small and Mid Cap ETF | 2.94% |
| BCUS Bancreek U.S. Large Cap ETF | 2.81% |
| SEIQ SEI Enhanced U.S. Large Cap Quality Factor ETF | 2.58% |
| EMOT First Trust S&P 500 Economic Moat ETF | 2.23% |
What could go wrong
- Heavy reliance on China through Yum China. Yum's brands have over 17,000 units in mainland China, where Yum China, its largest franchisee, pays it fees. A Chinese slowdown, or US or Chinese tax claims tied to the 2016 spin-off, could hurt results.
- Pizza Hut review could disrupt the business. Yum began reviewing strategic options for Pizza Hut in 2025. Its annual report warns the process may produce no deal, may not deliver the hoped-for benefits, and could itself hurt the business.
- Reliance on franchisees Yum can't fully control. Franchisees run 97% of restaurants. If they open fewer new units, take on too much debt or run stores poorly, Yum collects less in fees and its brands can suffer.
- Food safety scares and bird flu. A food-borne illness outbreak linked to any Yum brand could damage its reputation and force temporary closures. Because chicken is central to KFC, bird flu could scare customers or push up poultry prices.
- A large debt load. Total debt was about $15.1 billion against $674 million of cash as of June 30, 2026. Yum says this makes it more sensitive to downturns and ties up significant cash in debt payments.
- Currency swings and overseas instability. With 72% of restaurants outside the US at the end of 2025, a stronger dollar shrinks the value of foreign fees, and exchange controls, political instability or conflict abroad can hurt sales.
Recent events
- Executive or board change; Investor presentation or announcement; Other company announcement
- Executive or board change
- Major agreement signed; Acquisition or sale of assets completed; Investor presentation or announcement
- Quarterly results released
- Major agreement signed; Other company announcement
- Investor presentation or announcement
- Executive or board change
- Shareholder vote results
- Quarterly results released
- Executive or board change
For income and retirement investors
Yum has raised its dividend for eight straight years through 2025. Dividends per share grew from $1.88 in 2020 to $2.84 in 2025, about 8.6% a year. In 2025 dividends used 50.6% of earnings and 48.1% of free cash flow (cash left after running and investing in the business). From 2021 through 2025, Yum spent $3.83 billion on buybacks (repurchases of its own shares) and $3.46 billion on dividends; the share count fell 6.9% between October 2021 and July 2026. Total debt was about $15.1 billion as of June 30, 2026. The yield was 1.97% as of October 28, 2026, so the appeal is more dividend growth than high current income.
In past downturns the stock fell 45.5% in the 2008 financial crisis, regaining its peak about 16.5 months after the low; 46.3% in the 2020 COVID crash (about 7.8 months); and 22.2% in the 2022 bear market (about 6 months). Single stocks carry more risk than diversified funds.
Questions investors ask
How does Yum Brands make money?
Mostly from its franchisees. Independent franchisees run 97% of Yum's 63,285 KFC, Taco Bell, Pizza Hut and Habit Burger & Grill restaurants, as of December 31, 2025. They typically pay upfront fees plus monthly fees of 4% to 6% of sales. In 2025, franchise and property revenue was $3.47 billion of $8.21 billion in total revenue. Franchisee contributions for advertising and other services were $1.80 billion, and sales at Yum's own restaurants were $2.95 billion.
Does Yum Brands raise its dividend every year?
Yes, for eight straight years through 2025. Dividends per share rose from $2.68 in 2024 to $2.84 in 2025. They have grown about 8.6% a year since 2020, when they were $1.88. The 2025 dividend used 50.6% of earnings and 48.1% of free cash flow, leaving some cushion. The yield was 1.97% as of October 28, 2026. A record of past increases does not guarantee future ones.
Is Yum Brands the same company as Yum China?
No. Yum China Holdings is a separate, publicly traded company that Yum spun off on October 31, 2016. It is Yum's largest franchisee. It uses Yum's brands in mainland China under a master license agreement and pays Yum a continuing fee of 3% of sales at those restaurants. That tie gives Yum significant exposure to the Chinese market. Yum's annual report also warns that the spin-off could still trigger substantial US tax liability or Chinese indirect transfer tax.
Is Yum Brands selling Pizza Hut?
A sale was not certain as of Yum's annual report, filed February 20, 2026. Yum said it began reviewing strategic options for Pizza Hut in 2025 to make the most of the brand's scale and experienced franchise partners. It intended to finish the review in 2026, with no assurance of any specific outcome or transaction. Pizza Hut had 19,974 restaurants at the end of 2025 and supplied 12.3% of Yum's revenue, well behind KFC at 43.1% and Taco Bell at 37.7%.
How much debt does Yum Brands have?
Yum had about $15.1 billion of total debt as of June 30, 2026, against $674 million of cash and investments. Its shareholders' equity, meaning balance-sheet assets minus liabilities, was negative $7.1 billion. Yum's annual report warns that this debt makes the company more sensitive to downturns and requires significant cash for debt payments. For scale, free cash flow, the cash left after running and investing in the business, was $1.64 billion in 2025.