American Customer Satisfaction ETF

American Customer Satisfaction ETF (ACSI) tracks the American Customer Satisfaction Investable Index. The index holds 25 to 35 US-listed companies that rank at the top of their industries in customer satisfaction surveys, taken from the industries that keep their customers longest. It held 33 stocks as of June 30, 2026, so it is far more concentrated than a broad market fund. Its 0.65% expense ratio is well above the 0.26% average for funds with similar holdings.

• Over the year to Oct 27, 2026, ACSI returned +13.6%, 2nd of 9 among similar funds.
• Its 5-year annualized return was +8.8%.
• In the 2020 COVID crash it fell 34.5% and regained its old high 4.7 months after the low.
• Its worst full calendar year was 2022 (-20.9%); its best was 2019 (+24.9%).
• The deepest fall in its price history was 34.5% (Feb 20, 2020 to Mar 23, 2020), recovered by Aug 12, 2020.

As of Jun 30, 2026, the fund held 33 securities; the ten largest made up 48.31% of assets.

By sector

• Over the three months to Jun 30, 2026, investors withdrew a net $1.8M (creations minus redemptions, per the N-PORT report).
• Monthly total returns reported for that quarter: +8.51%, +6.46%, -0.75%.

ACSI, from Tidal Financial Group, is an index fund: instead of picking stocks, it aims to match, before fees, the American Customer Satisfaction Investable Index. Index provider CSat Investment Advisory builds the index from its affiliate's yearly surveys of more than 100,000 household customers. Each company's score blends customer expectations, perceived quality and perceived value (quality relative to price).

Selection starts with over 400 scored companies in 46 industries. It drops stocks not mainly listed in the US, companies worth under $1 billion, and those with too little survey data to be meaningful. It then keeps the 25 industries with the highest customer retention and takes one to three top-scoring companies from each. The index usually has 25 to 35 members; the fund held 33 companies as of June 30, 2026.

Sectors are weighted by how many picks they contain, then nudged toward their share of the US large-company market. Within each sector, industries whose top company scores higher get more weight. Companies in the same industry are weighted equally, with a 12% cap on any one stock. Holdings and weights are reset each quarter, on the 10th trading day of January, April, July and October. The fund normally buys every index stock and won't sell a lagging stock unless it leaves the index.

• ACSI charges 0.65% a year, versus an average of 0.26% for the similar funds below (9th of 9, cheapest first).
• Using the prospectus's standard example, $10,000 invested would cost about $66 in the first year and $810 over 10 years (assuming a 5% annual return).

It holds about 33 stocks, nearly 10% of it was in Dell as of June 30, 2026, and its fee is well above similar funds, so it works as a smaller add-on to a broad core fund rather than as the core itself.

ACSI owns about 33 large companies, so it rises and falls with the stock market. In the 2020 COVID crash it dropped 34.5% from February 20 to March 23, 2020. It recovered by August 12, 2020, about 4.7 months later. The 2022 bear market took longer to heal. The fund fell 24.3% through June 16, 2022 and did not recover until May 7, 2024, about 22.7 months later. Its worst calendar year was 2022, at -20.92%. It launched in 2016, so it has no 2008 record. Anyone who had to sell shares for spending money during a slump like 2022 would have sold at a loss. Income is small: the yield was 0.81% as of October 27, 2026, paid once a year. In the SEC's $10,000 example, costs total $66 after one year and $810 after 10 years. Past results don't predict the future, and a plan should look at the whole portfolio, not one fund.

Matched by holdings overlap from the latest N-PORT reports.