At a glance
SharkNinja, Inc. is worth $27.92B, about 40 times its fiscal 2025 earnings. Revenue grew 15.7% to $6.40B in fiscal 2025, with 11.0% kept as profit. It pays no dividend. The stock returned +104.0% over the past year with dividends reinvested, against +11.5% for the S&P 500.
The business in plain English
SharkNinja, Inc. designs and markets small household appliances under two brands. Shark covers vacuums and other floor cleaners, plus hair styling tools. Ninja, whose Master Prep blender launched in 2009, covers kitchen appliances for cooking, beverages and food preparation. Circana, a market research firm, ranked Shark the No. 1 US vacuum brand and Ninja the No. 1 US small kitchen appliance brand, by dollar sales for the period ending January 3, 2026.
Revenue comes from product sales through retailers and distributors, in stores and online, and directly to consumers through the company's own websites and infomercials. Over 700 engineers and designers in the US, UK and China develop the products. Outside suppliers do most of the manufacturing, and a sourcing team in Asia has factories bid against each other for the work. New models launch quickly, while older ones stay available at lower prices. In fiscal 2025, which ended December 31, 2025, revenue was $6.4 billion, up 15.7%, and gross margin (the share of sales left after product costs) was 49%.
The company reports one segment, combining its Domestic and International operations. By product line in fiscal 2025, Cleaning Appliances brought in 34.5% of revenue, Cooking and Beverage Appliances 28.4%, Food Preparation Appliances 24.2%, and Beauty and Home Environment Appliances 12.9%. By region, North America supplied 67.3% and Europe 32.7%.
Price history
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SN +104.0% over the year to Oct 28, 2026, total return with dividends reinvested.
How it makes money
By product or service
| Cleaning Appliances | $2.21B | 34.5% |
| Cooking and Beverage Appliances | $1.82B | 28.4% |
| Food Preparation Appliances | $1.55B | 24.2% |
| Beauty and Home Environment Appliances | $826.3M | 12.9% |
By geography
| North America | $4.31B | 67.3% |
| Europe | $2.09B | 32.7% |
Latest results
- In Q2 FY2026 (ended Jun 30, 2026), revenue was $1.77B, up 22.2% from a year earlier, and net income was $129.8M (-7.0%).
- For fiscal 2025, revenue was $6.40B (+15.7% year over year) with a 11% net margin.
Financial health check
| Operating margin | 14.4% watch |
|---|---|
| Free cash flow margin | 7.6% watch |
| Return on equity (FY2025) | 26.2% good |
| Return on assets (FY2025) | 13.1% good |
| Net cash (cash minus debt) | $63.4M good |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2023 | $4.25B | $167.1M | $157.9M |
| FY2024 | $5.53B | $438.7M | $308.9M |
| FY2025 | $6.40B | $701.4M | $488.1M |
Valuation snapshot
| Market value | $27.92B |
|---|---|
| P/E ratio | 40.1 |
| Dividend yield | 0% |
Rank among 1514 US companies
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| SN price data to Oct 28, 2026 | +77.1% | +104.0% | +71.4% | — | — |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | +77.1% |
| 2025 | +14.9% |
| 2024 | +90.3% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Before this security existed |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Before this security existed |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Before this security existed |
Insider activity
Form 4 filings from 2025-10-29 to 2026-10-29 (25 read): 0 open-market purchases and 23 sales ($581.2M), 9 of them under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Value |
|---|---|---|---|
| Jul 10, 2026 | Xuning Wang Director, 10% owner | sell | $401.2M |
| Aug 6, 2026 | Mark Barrocas Chief Executive Officer, Director | sell (plan) | $46.3M |
| Aug 5, 2026 | Mark Barrocas Chief Executive Officer, Director | sell (plan) | $42.5M |
| Jul 17, 2026 | Mark Barrocas Chief Executive Officer, Director | sell (plan) | $38.8M |
| Jun 25, 2026 | Mark Barrocas Chief Executive Officer, Director | sell (plan) | $14.5M |
Who owns it
Large shareholders (13G filings)
| CJ Xuning Wang | 39.1% | Jun 30, 2026 |
| FMR LLC | 14.8% | Sep 30, 2025 |
| BlackRock, Inc. | 5.1% | Jun 30, 2026 |
ETFs with the most weight in SN
| TSME Thrivent Small-Mid Cap Equity ETF | 1.74% |
| FFSM Fidelity Fundamental Small-Mid Cap ETF | 1.07% |
| FLCG Federated Hermes MDT Large Cap Growth ETF | 0.85% |
| FBCG Fidelity Blue Chip Growth ETF | 0.6% |
| FXD First Trust Consumer Discretionary AlphaDEX Fund | 0.54% |
| JSMD Janus Henderson Small/Mid Cap Growth Alpha ETF | 0.45% |
| FFLG Fidelity Fundamental Large Cap Growth ETF | 0.26% |
| SMLF iShares U.S. Small‑Cap Equity Factor ETF | 0.23% |
What could go wrong
- Tariffs have already hurt results. SharkNinja says changes to US trade policy, including higher import tariffs, have had a major negative effect on its business and expects that to continue. Its products are sourced through a team in Asia.
- Dependence on outside factories and China. Most products are made by outside suppliers working order by order, and some of those suppliers can make similar products for competitors. SharkNinja also warns the Chinese government could intervene in its suppliers' operations.
- Two brands carry the whole business. All revenue comes from Shark and Ninja. Recalls, defects, counterfeits or bad reviews spreading online could damage both quickly. JS Global uses the brands under license in some markets; its quality lapses could hurt too.
- Growth depends on a steady stream of hits. SharkNinja must keep launching new products and new versions that create demand. E-commerce has lowered the barriers for small competitors, and the company warns its past growth may not be repeated.
- Heavy reliance on retailers. SharkNinja relies heavily on retailers and distributors. Retailers keeping leaner inventories, disputes with them, or a major retailer's financial trouble could cut orders or leave SharkNinja with unpaid bills.
- Shoppers cut back in downturns. Vacuums, blenders and hair tools are discretionary purchases that households can delay when money is tight. Rising costs for raw materials, energy and transportation can also squeeze profits.
Recent events
- Quarterly results released
- Other company announcement
- Bylaws or fiscal year changed; Shareholder vote results
- Quarterly results released
- Quarterly results released; Other company announcement
- Executive or board change
- Executive or board change
For income and retirement investors
SharkNinja pays no regular dividend. It paid $1.08 per share in fiscal 2023, $150.2 million in total, but nothing in fiscal 2024 or fiscal 2025, and the dividend yield was 0% as of October 28, 2026. It made no share repurchases from fiscal 2023 through fiscal 2025. None of fiscal 2025's net income of $701.4 million, or its free cash flow (cash left after running and investing in the business) of $488.1 million, was paid out to shareholders. For an income investor, any return has to come from a rising share price.
SharkNinja's price history covers about 3.2 years as of October 28, 2026, so it misses the 2008 financial crisis, the 2020 COVID crash and the 2022 bear market. In that span, the deepest fall from a peak was 42.6%, and over the latest year the shares tended to move about 1.48 times as much as the broad market. Single stocks carry more risk than diversified funds.
Questions investors ask
How does SharkNinja make money?
SharkNinja earns its revenue from small household appliances sold under the Shark and Ninja brands, through retailers, distributors and its own websites. In fiscal 2025, which ended December 31, 2025, revenue was $6.4 billion and net income was $701.4 million. Cleaning Appliances such as vacuums made up 34.5% of revenue, Cooking and Beverage Appliances 28.4%, Food Preparation Appliances 24.2%, and Beauty and Home Environment Appliances 12.9%. North America provided 67.3% of revenue and Europe 32.7%.
Does SharkNinja pay a dividend?
No. SharkNinja does not pay a regular dividend, and its dividend yield was 0% as of October 28, 2026. It paid $1.08 per share, or $150.2 million in total, in fiscal 2023, but nothing in fiscal 2024 or fiscal 2025. It also made no share repurchases from fiscal 2023 through fiscal 2025. The stock may suit investors who do not need income from their holdings, since any return depends on the share price.
How has SharkNinja stock performed?
Its share price has risen sharply, with large swings along the way. As of October 28, 2026, the price was up 104% over one year and 77.1% in 2026 through that date, which is not a full year. Over three years it rose about 404% in total, or 71.4% a year on average. Calendar-year price returns were 90.3% in 2024 and 14.9% in 2025. Over three years, the deepest fall from a peak was 42.6%. Past gains do not predict future ones.
Is SharkNinja stock expensive?
It is priced for continued growth. SharkNinja's price-to-earnings (P/E) ratio was 40.1 as of October 28, 2026, meaning the share price was about 40 times fiscal 2025 earnings of $4.94 per share. A high P/E usually reflects expectations of strong growth. Fiscal 2025 net income rose 59.9% and revenue rose 15.7%. In the quarter ended June 30, 2026, revenue grew 22.2% from a year earlier, but net income fell 7%. If growth slows, a high P/E leaves room for the price to fall.
Who owns the most SharkNinja stock?
CJ Xuning Wang was the largest reported holder, with 39.1% of the shares as of June 30, 2026, according to SEC filings. FMR LLC reported 14.8% as of September 30, 2025, and BlackRock 5.1% as of June 30, 2026. Between October 29, 2025 and October 29, 2026, insiders reported at least 23 sales worth about $581 million in total and no purchases. The largest was about $401 million by director Xuning Wang on July 10, 2026. CEO Mark Barrocas also made several sales under a prearranged trading plan.