At a glance
First Financial Bankshares Inc is worth $4.34B, about 17 times its fiscal 2025 earnings. Revenue grew 14.7% to $631.6M in fiscal 2025, with 40.1% kept as profit; over 5 years it has grown 5.2% a year. It pays a 2.71% dividend yield, raised every year for at least 9 years, and returned $492.1M to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned −0.8% over the past year with dividends reinvested and −7.7% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 31.9% in the 2020 crash (S&P 500: 33.7%) and 29.0% in the 2022 bear market (S&P 500: 24.5%).
The business in plain English
First Financial Bankshares is the parent company of First Financial Bank, a community bank based in Abilene, Texas, whose roots date to 1890. As of December 31, 2025, it ran 79 financial centers, all in Texas, mainly in Central, North Central, Southeast and West Texas. It favors small and mid-size towns, where it says competition is often less intense, and suburban areas near Dallas/Fort Worth and Houston. Each of its eight regions has a local president and advisory board, which keeps decisions close to customers.
Like most banks, it earns most of its money from net interest income. That is the gap between what it collects on loans and investments and what it pays depositors and lenders. In 2025 that was $500.9 million of $631.6 million in revenue. The other $130.7 million was noninterest income, including fees from its trust and wealth management company. That company has offered trust services since 1927 and handles estates, IRAs and 401(k) plans, plus oil and gas and farm and ranch management.
Customers range from households and small businesses to corporations, non-profits and local governments, and no single customer is critical. The company has grown by winning customers, opening branches and making 14 bank acquisitions since 1997. Total assets rose from $1.57 billion to $15.45 billion by December 31, 2025. It still holds less than 1% of Texas deposits.
Price history
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FFIN -0.8% over the year to Oct 28, 2026, total return with dividends reinvested.
Latest results
- In Q2 FY2026 (ended Jun 30, 2026), revenue was $172.8M, up 10.3% from a year earlier, and net income was $71.9M (+7.9%).
- For fiscal 2025, revenue was $631.6M (+14.7% year over year; +5.2% a year from FY2020 to FY2025) with a 40.1% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | +5.2% good |
|---|---|
| Return on equity | 13.2% good |
| Net income / revenue | 40.1% good |
| Deposits | $13.12B |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $489.8M | $202.0M | — |
| FY2021 | $512.5M | $227.6M | — |
| FY2022 | $533.1M | $234.5M | — |
| FY2023 | $491.8M | $199.0M | — |
| FY2024 | $550.7M | $223.5M | — |
| FY2025 | $631.6M | $253.6M | — |
Valuation snapshot
| Market value | $4.34B |
|---|---|
| P/E ratio | 17.1 |
| Dividend yield | 2.71% |
Rank among 1514 US companies
Market value at each year end
First Financial Bankshares’s market value went from $2.99B at the end of 2016 to $4.34B on Oct 28, 2026, up 45%; since the end of 2025 it is up 2%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Oct 28, 2026 | $4.34B | +1.6% |
| 2025 | $4.28B | -17.0% |
| 2024 | $5.15B | +19.1% |
| 2023 | $4.32B | -11.9% |
| 2022 | $4.91B | -32.3% |
| 2021 | $7.24B | +40.9% |
| 2020 | $5.14B | +7.8% |
| 2019 | $4.77B | +22.0% |
| 2018 | $3.91B | +30.9% |
| 2017 | $2.98B | -0.1% |
| 2016 | $2.99B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| FFIN price data to Oct 28, 2026 | +3.5% | -0.8% | +11.1% | -7.7% | +7.3% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | +3.5% |
| 2025 | -15.3% |
| 2024 | +21.6% |
| 2023 | -9.8% |
| 2022 | -31.2% |
| 2021 | +42.2% |
| 2020 | +4.8% |
| 2019 | +23.5% |
| 2018 | +30.0% |
| 2017 | +1.4% |
| 2016 | +52.9% |
| 2015 | +3.5% |
| 2014 | -8.0% |
| 2013 | +72.7% |
| 2012 | +20.0% |
| 2011 | +0.9% |
| 2010 | -2.9% |
| 2009 | +1.0% |
| 2008 | +50.9% |
| 2007 | -7.1% |
| 2006 | +20.8% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 9.1% over that stretch · deepest drop along the way 34.7%, back to its old high 9.4 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 31.5% over that stretch · deepest drop along the way 31.9%, back to its old high 7.8 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 15.5% over that stretch · deepest drop along the way 29%, not recovered by the end of the data |
Insider activity
Form 4 filings from 2025-10-31 to 2026-10-31 (25 read): 6 open-market purchases ($307K) and 1 sales ($524K).
| Date | Insider | Type | Value |
|---|---|---|---|
| Aug 17, 2026 | Ronald David II Butler EVP/CAO | sell | $524K |
| Aug 18, 2026 | Michael B. Denny Director | buy | $104K |
| Oct 29, 2026 | Michael B. Denny Director | buy | $100K |
| Jun 11, 2026 | Murray Hamilton Edwards Director | buy | $33K |
| Oct 23, 2026 | Robert Clark Jr Nickles Director | buy | $25K |
Who owns it
Large shareholders (13G filings)
| Vanguard Portfolio Management | 5.11% | Mar 31, 2026 |
ETFs with the most weight in FFIN
| QABA First Trust NASDAQ ABA Community Bank Index Fund | 2.66% |
| FDIQ Invesco Bloomberg Financial Data Providers ETF | 2.11% |
| FNY First Trust Mid Cap Growth AlphaDEX Fund | 0.43% |
| ETHO Amplify Etho Climate Leadership U.S. ETF | 0.32% |
| JHSC John Hancock Multifactor Small Cap ETF | 0.32% |
| SMLV SPDR SSGA US Small Cap Low Volatility Index ETF | 0.28% |
| BFOR ALPS Barron's 400 ETF | 0.25% |
| STXK Strive Small-Cap ETF | 0.25% |
What could go wrong
- All of its business is in Texas. The bank operates only in Texas. A slump in the state's economy, or in local industries like agriculture and natural resources, would hurt borrowers and deposits, with no other region to cushion it.
- Borrowers are mostly smaller businesses. The bank lends mainly to small and medium-sized businesses, which often have less cash and credit to fall back on than large companies. In a recession, more could miss payments, raising loan losses.
- Hurricanes, tornadoes and drought. Its markets run from Southeast Texas cities like Beaumont and Port Arthur to rural West Texas. Hurricanes, tornadoes and long droughts can damage property pledged as collateral and hurt borrowers' ability to repay.
- Growth depends partly on acquisitions. It has made 14 bank acquisitions since 1997. Fewer suitable targets or a deal that goes badly could slow earnings growth. Paying with new shares can shrink existing owners' slice of the company.
- A small player among larger rivals. With less than 1% of Texas deposits, it competes with banks, credit unions and financial technology (fintech) firms. Some are far larger, with more capital and staff to invest in new technology.
- Interest rate swings can squeeze profits. Most profit comes from the gap between what loans earn and what deposits cost. If that gap narrows, whether rates rise or fall, earnings shrink. Rate moves also shift the value of its bonds.
Recent events
- Quarterly results released
- Other company announcement
- Quarterly results released
- Investor presentation or announcement
- Shareholder vote results; Investor presentation or announcement
- Acquisition or sale of assets completed
- Executive or board change; Investor presentation or announcement
- Quarterly results released
For income and retirement investors
First Financial has raised its regular dividend at least nine years in a row through 2025, and the streak may be longer. The dividend reached $0.75 per share for 2025, up from $0.51 in 2020, about 8% growth a year. Dividends paid equaled 41.8% of 2025 earnings, so most profit stayed in the business. The yield was 2.71% as of October 28, 2026. Share buybacks were small: $12.2 million over 2021–2025, against $479.9 million in dividends. Dividends are not guaranteed, and the parent company relies on payouts from its bank to fund them.
The stock has dropped sharply in downturns. It fell 34.7% in the 2008 financial crisis and 31.9% in the 2020 COVID crash, recovering in about 9 and 8 months respectively. In the 2022 bear market it fell 29% and had not regained its January 2022 high as of October 28, 2026. A single bank stock carries more risk than a diversified fund.
Questions investors ask
Does First Financial Bankshares raise its dividend every year?
Yes, through 2025. It has raised its regular dividend at least nine years in a row, and the record may go back further. The dividend was $0.75 per share for 2025, up from $0.51 in 2020, about 8% growth a year. The yield was 2.71% as of October 28, 2026. The company warns that it may not keep paying dividends, so the streak is a track record, not a promise.
How does First Financial Bankshares make money?
Mostly from interest. Its main source of income is net interest income: what it earns on loans and investments minus what it pays on deposits and borrowings. In 2025 that was $500.9 million of its $631.6 million in revenue. The other $130.7 million was noninterest income, such as fees from its trust and wealth management company. That company handles estates, retirement accounts, and oil, gas, farm and ranch management. Net income for 2025 was $253.6 million.
Where does First Financial Bank have branches?
Only in Texas. As of December 31, 2025, it had 79 financial centers, mainly in Central, North Central, Southeast and West Texas. These included ten in Abilene, where it is based, and five in Bryan/College Station. It also ran mortgage offices in Austin and Addison and trust offices in nine Texas cities, including Fort Worth and Houston. It targets small and mid-size markets and holds less than 1% of the state's deposits.
Is First Financial Bankshares profitable?
Yes. It earned a profit every year from 2020 through 2025. Net income rose 13.5% to $253.6 million in 2025, or $1.77 per share. Return on equity, which measures profit against shareholders' stake in the business, was 13.2%, and return on assets was 1.6%. Earnings did dip in 2023, to $1.39 a share from $1.64 in 2022. As of October 28, 2026, the shares traded at 17.1 times 2025 earnings.
How has FFIN stock performed over the long run?
It depends on the period. Based on share price, the stock gained 102% over the 10 years to October 28, 2026, or 7.3% a year. Over five years it lost 33%, or 7.7% a year, and over one year it slipped 0.8%. Calendar years have swung widely: it fell 31.2% in 2022, rose 21.6% in 2024 and fell 15.3% in 2025. It was up 3.5% year to date through October 28, 2026.