At a glance
FirstCash Inc is worth $8.15B, about 26 times its fiscal 2025 earnings. Revenue grew 8.0% to $3.66B in fiscal 2025, with 9.0% kept as profit; over 5 years it has grown 17.5% a year. It pays a 0.88% dividend yield, raised every year for at least 9 years, and returned $828.3M to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned +28.4% over the past year with dividends reinvested and +17.4% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 25.8% in the 2020 crash (S&P 500: 33.7%) and 21.5% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 15 months and 2 months after the lows.
The business in plain English
FirstCash Holdings runs pawn stores, with over 3,300 locations as of December 31, 2025. A pawnshop buys and sells used goods. It also makes small, short-term loans backed by items such as jewelry, electronics and tools. The loans are non-recourse: a customer who doesn't repay simply loses the item. FirstCash makes no attempt to collect, and the customer's credit score is not affected. Customers are typically value-conscious people that banks, credit unions and credit card companies don't serve well.
Pawn loan fees generally run 4% to 25% a month, as local law allows. They made up 46% of net revenue in 2025. Profit from selling merchandise added another 39%. Most of that merchandise is items customers didn't reclaim or goods bought from them over the counter. The average pawn loan at December 31, 2025, was $312 in the U.S., $112 in Latin America and $825 in the U.K.
The stores form three segments. The U.S. segment covers 29 states and Washington, D.C. Latin America covers Mexico, Guatemala, El Salvador and Colombia. The U.K. segment came from buying H&T and its 286 stores in August 2025. The fourth segment, American First Finance, offers lease-to-own plans (shoppers rent an item and own it once it's paid off) and other financing through U.S. retailers and online merchants. Of $3.66 billion in 2025 revenue, the U.S. produced 71.6%, Mexico 22.8%, the U.K. 4.1% and other Latin American countries 1.5%.
Price history
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FCFS +28.4% over the year to Oct 28, 2026, total return with dividends reinvested.
How it makes money
By geography
| U.S. | $2.62B | 71.6% |
| Mexico | $836.2M | 22.8% |
| U.K. | $150.7M | 4.1% |
| Other Latin America | $53.3M | 1.5% |
Latest results
- In Q3 FY2026 (ended Sep 30, 2026), revenue was $1.10B, up 17.7% from a year earlier, and net income was $101.2M (+22.2%).
- For fiscal 2025, revenue was $3.66B (+8.0% year over year; +17.5% a year from FY2020 to FY2025) with a 9% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | +17.5% good |
|---|---|
| Free cash flow margin | 14.5% good |
| Return on equity (FY2025) | 14.5% watch |
| Return on assets (FY2025) | 6.2% watch |
| Net cash (cash minus debt) | $-2.24B weak |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $1.63B | $106.6M | $184.7M |
| FY2021 | $1.70B | $124.9M | $181.3M |
| FY2022 | $2.73B | $253.5M | $433.7M |
| FY2023 | $3.15B | $219.3M | $356.0M |
| FY2024 | $3.39B | $258.8M | $471.7M |
| FY2025 | $3.66B | $330.4M | $531.0M |
Valuation snapshot
| Market value | $8.15B |
|---|---|
| P/E ratio | 25.6 |
| Dividend yield | 0.88% |
Rank among 1514 US companies
Market value at each year end
FirstCash’s market value went from $2.28B at the end of 2016 to $8.15B on Oct 28, 2026, about 3.6 times as much; since the end of 2025 it is up 16%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Oct 28, 2026 | $8.15B | +15.9% |
| 2025 | $7.03B | +51.7% |
| 2024 | $4.64B | -5.2% |
| 2023 | $4.89B | +21.5% |
| 2022 | $4.03B | +33.1% |
| 2021 | $3.02B | +4.2% |
| 2020 | $2.90B | -15.7% |
| 2019 | $3.44B | +8.5% |
| 2018 | $3.17B | -0.4% |
| 2017 | $3.18B | +39.6% |
| 2016 | $2.28B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| FCFS price data to Oct 28, 2026 | +20.0% | +28.4% | +22.4% | +17.4% | +16.5% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | +19.9% |
| 2025 | +55.7% |
| 2024 | -3.2% |
| 2023 | +26.4% |
| 2022 | +18.0% |
| 2021 | +8.5% |
| 2020 | -11.7% |
| 2019 | +12.7% |
| 2018 | +8.5% |
| 2017 | +45.6% |
| 2016 | +27.2% |
| 2015 | -32.8% |
| 2014 | -10.0% |
| 2013 | +24.6% |
| 2012 | +41.4% |
| 2011 | +13.2% |
| 2010 | +39.7% |
| 2009 | +16.4% |
| 2008 | +29.8% |
| 2007 | -43.3% |
| 2006 | +77.4% |
| 2005 | +9.2% |
| 2004 | +56.3% |
| 2003 | +151.1% |
| 2002 | +50.2% |
| 2001 | +202.2% |
| 2000 | -72.7% |
| 1999 | -42.4% |
| 1998 | +84.7% |
| 1997 | +26.5% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 54.9% over that stretch · deepest drop along the way 70%, back to its old high 29.8 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 25.8% over that stretch · deepest drop along the way 25.8%, back to its old high 14.7 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Gained 6.9% over that stretch · deepest drop along the way 21.5%, back to its old high 1.7 months after the low |
Insider activity
Form 4 filings from 2025-11-03 to 2026-11-03 (25 read): 0 open-market purchases and 23 sales ($14.1M), 19 of them under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Value |
|---|---|---|---|
| May 18, 2026 | Thomas Brent Stuart President and COO | sell (plan) | $2.3M |
| Feb 17, 2026 | Thomas Brent Stuart President and COO | sell (plan) | $1.8M |
| Jun 5, 2026 | Raul Ramos SVP Latin American Operations | sell | $1.5M |
| Aug 17, 2026 | Thomas Brent Stuart President and COO | sell (plan) | $1.1M |
| Sep 3, 2026 | James H Graves Director | sell | $830K |
Who owns it
Large shareholders (13G filings)
| BlackRock, Inc. | 11.4% | Sep 30, 2026 |
| FMR LLC | 7% | Jun 30, 2026 |
| EARNEST PARTNERS LLC | 5% | Dec 31, 2025 |
ETFs with the most weight in FCFS
| RSMC Rockefeller U.S. Small-Mid Cap ETF | 4.55% |
| MMSC First Trust Multi-Manager Small Cap Opportunities ETF | 1.07% |
| FFSM Fidelity Fundamental Small-Mid Cap ETF | 0.99% |
| QSML WisdomTree U.S. SmallCap Quality Growth Fund | 0.85% |
| PSC Principal U.S. Small-Cap ETF | 0.79% |
| HSMV First Trust Horizon Managed Volatility Small/Mid ETF | 0.5% |
| QIDX Indexperts Quality Earnings Focused ETF | 0.48% |
| BTAL AGF U.S. Market Neutral Anti-Beta Fund | 0.43% |
What could go wrong
- Tighter rules on high-cost consumer lending. Pawn fees can reach 25% a month. Regulators, politicians and the media sometimes call such products predatory. New laws, tougher enforcement or limits on firearm sales could squeeze profits.
- AFF relies on merchants, borrowers and a bank. Unlike pawn lending, AFF must collect payments on its leases and loans. Its volume depends on sales at partner retailers. Regulators could also challenge its use of an outside bank to make some loans.
- Falling gold prices could hurt profits. Gold jewelry is major collateral, especially in the U.K. stores. The company also melts scrap jewelry and sells the gold, silver and diamonds. Lower prices for these could reduce profits.
- Currency swings in Mexico and the U.K. Mexico produced 22.8% of 2025 revenue and the U.K. 4.1%. A weaker peso or pound turns local earnings into fewer dollars. Tariffs or tax changes add further uncertainty.
- Acquisitions may not pay off. Buying stores is central to growth: FirstCash acquired 309 in 2025, including H&T's 286 U.K. stores. Deals that disappoint could force a write-down of goodwill, the premium paid above an acquired business's assets.
- A sizable debt load. As of September 30, 2026, total debt was about $2.45 billion, against $203 million of cash and investments. Debt limits flexibility. Unfavorable interest-rate moves or a seasonal cash squeeze could strain finances.
Recent events
- Investor presentation or announcement
- Other company announcement
- Quarterly results released
- Major agreement signed; New debt or financial obligation; Investor presentation or announcement
- Investor presentation or announcement
- Quarterly results released; Other company announcement
- Executive or board change
- Other company announcement
- Investor presentation or announcement; Other company announcement
- Change to shareholder rights; Bylaws or fiscal year changed
For income and retirement investors
FirstCash pays a small but growing dividend. It has raised the dividend for at least nine straight years through fiscal 2025. Dividends per share grew from $1.08 in 2020 to $1.60 in 2025, about 8.2% a year. The 2025 payout used just 21.5% of earnings and 13.3% of free cash flow (cash left after business investment). Still, the yield was only 0.88% as of October 28, 2026, so the stock offers limited income. The company spent more on buybacks than on dividends: $523 million versus $306 million over fiscal 2021–2025. Its share count fell 11.5% from February 2022 to October 2026.
Downturns hit the stock hard. It lost 70% in the 2008 financial crisis and took about 30 months to recover. In the 2020 COVID crash it fell 25.8% and took nearly 15 months to recover. The 2022 bear market was milder: a 21.5% drop that reversed within two months. Single stocks like FirstCash carry more risk than diversified funds.
Questions investors ask
How does FirstCash make money?
Mostly from pawn loans and from selling used goods. Customers pledge items such as jewelry, electronics or tools for a small loan, then pay a fee to get them back. Pawn loan fees made up 46% of net revenue in 2025. Profit from selling merchandise, largely items customers didn't reclaim, made up 39%. A separate segment, American First Finance, offers lease-to-own and other payment plans through U.S. retailers and online merchants.
Does FirstCash raise its dividend every year?
Yes, for at least nine years in a row through fiscal 2025, and the streak may be longer. Dividends per share rose from $1.08 in 2020 to $1.60 in 2025, about 8.2% a year. The payout is small compared with profits, at 21.5% of 2025 earnings. The yield was 0.88% as of October 28, 2026. The company spent more on buybacks than on dividends over fiscal 2021–2025: $523 million versus $306 million.
What happens when a FirstCash pawn loan isn't repaid?
The customer loses the item and owes nothing more. Pawn loans are non-recourse, so FirstCash doesn't try to collect, sue borrowers or report them to credit bureaus. After the grace period ends, the item goes into store inventory at the loan amount and is put up for sale. FirstCash lends a percentage of an item's estimated retail value. As a result, it records no pawn loan losses and gets its money back by reselling the item.
How has FirstCash stock performed over the long term?
Strongly over long periods, with deep drops along the way. Measured by share price as of October 28, 2026, the stock returned about 16.5% a year over 10 years (361% in total) and 17.4% a year over five years. It was up 28.4% over one year but fell 12.4% in the last month of that year. Its deepest fall in about 30 years of trading was 90.3%, and it lost 70% during the 2008 financial crisis.
How much debt does FirstCash have?
About $2.45 billion as of September 30, 2026, against $203 million of cash and investments. That left net debt of about $2.24 billion. Shareholders' equity was about $2.27 billion, and total assets were about $5.56 billion. The company's annual report warns that its debt could make future borrowing harder and limit how it reacts to changes in its business. Seasonal swings in revenue and cash flow can also affect its ability to borrow and repay debt.