At a glance
Whirlpool Corporation is worth $1.80B, about 5 times its fiscal 2025 earnings. Revenue fell 6.5% to $15.52B in fiscal 2025, with 2.0% kept as profit; over 5 years it has grown 4.4% a year. It pays a 10.47% dividend yield, and returned $3.79B to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned −62.9% over the past year with dividends reinvested and −29.8% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 56.5% in the 2020 crash (S&P 500: 33.7%) and 42.0% in the 2022 bear market (S&P 500: 24.5%).
The business in plain English
Whirlpool makes major home appliances for the kitchen and laundry room. Founded in 1911, it had $15.5 billion in net sales and about 41,000 employees in fiscal 2025, the year ended December 31, 2025. Refrigeration was the largest product line at 30.9% of sales, followed by laundry at 28.2%, cooking at 23.8% and dishwashing at 7.6%. The rest came from items such as InSinkErator food waste disposers, spare parts and warranties.
Whirlpool sells mainly to retailers, distributors and home builders, plus some directly to consumers. In North America, it also makes some appliances that other manufacturers and retailers sell under their own names. Its brands include Whirlpool, KitchenAid, Maytag, JennAir, Amana and InSinkErator in the US and Canada, and Brastemp and Consul in Latin America.
North America drives the business. The Major Domestic Appliances (MDA) North America segment brought in $10.2 billion, or 65.4% of fiscal 2025 sales. MDA Latin America, which serves Brazil, Mexico and other countries in the region, added 21.1%. Small Domestic Appliances Global, which sells KitchenAid products such as the stand mixer, added 7.1%. Whirlpool has also shrunk abroad. In April 2024 it moved its European appliance business into a new company formed with Arcelik, and in November 2025 it cut its stake in Whirlpool India to about 40%.
Price history
The interactive chart needs JavaScript.
WHR -62.9% over the year to Oct 28, 2026, total return with dividends reinvested.
How it makes money
By product or service
| Refrigeration | $4.79B | 30.9% |
| Laundry | $4.38B | 28.2% |
| Cooking | $3.69B | 23.8% |
| Dishwashing | $1.18B | 7.6% |
| Other | $946.0M | 6.1% |
| Spare parts and warranties | $550.0M | 3.5% |
By business segment
| MDA North America | $10.16B | 65.4% |
| MDA Latin America | $3.27B | 21.1% |
| SDA Global | $1.11B | 7.1% |
Latest results
- In Q3 FY2026 (ended Sep 30, 2026), revenue was $3.68B, down 8.8% from a year earlier, and net income was $-237.0M (-424.7%).
- For fiscal 2025, revenue was $15.52B (-6.5% year over year; -4.4% a year from FY2020 to FY2025) with a 2% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | -4.4% weak |
|---|---|
| Operating margin | 5.4% watch |
| Free cash flow margin | 0.5% watch |
| Return on equity (FY2025) | 11.7% watch |
| Return on assets (FY2025) | 2% weak |
| Net cash (cash minus debt) | $-5.75B weak |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $19.46B | $1.07B | $1.09B |
| FY2021 | $21.98B | $1.78B | $1.65B |
| FY2022 | $19.72B | $-1.52B | $820.0M |
| FY2023 | $19.45B | $481.0M | $366.0M |
| FY2024 | $16.61B | $-323.0M | $384.0M |
| FY2025 | $15.52B | $318.0M | $81.0M |
Valuation snapshot
| Market value | $1.80B |
|---|---|
| P/E ratio | 4.8 |
| Dividend yield | 10.47% |
Rank among 1514 US companies
Market value at each year end
Whirlpool’s market value went from $13.65B at the end of 2016 to $1.80B on Oct 28, 2026, down 87%; since the end of 2025 it is down 56%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Oct 28, 2026 | $1.80B | -55.7% |
| 2025 | $4.05B | -35.8% |
| 2024 | $6.31B | -5.5% |
| 2023 | $6.68B | -13.3% |
| 2022 | $7.71B | -45.9% |
| 2021 | $14.25B | +26.3% |
| 2020 | $11.29B | +21.1% |
| 2019 | $9.32B | +36.7% |
| 2018 | $6.82B | -43.7% |
| 2017 | $12.12B | -11.2% |
| 2016 | $13.65B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| WHR price data to Oct 28, 2026 | -60.6% | -62.9% | -31.5% | -29.8% | -12.1% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | -60.6% |
| 2025 | -33.1% |
| 2024 | +0.6% |
| 2023 | -9.1% |
| 2022 | -37.2% |
| 2021 | +33.3% |
| 2020 | +26.5% |
| 2019 | +42.8% |
| 2018 | -34.5% |
| 2017 | -4.9% |
| 2016 | +26.7% |
| 2015 | -22.7% |
| 2014 | +25.8% |
| 2013 | +57.0% |
| 2012 | +120.2% |
| 2011 | -45.0% |
| 2010 | +12.4% |
| 2009 | +103.3% |
| 2008 | -47.9% |
| 2007 | +0.2% |
| 2006 | +1.1% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 78.2% over that stretch · deepest drop along the way 78.5%, back to its old high 12.2 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 56% over that stretch · deepest drop along the way 56.5%, back to its old high 4 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 36.7% over that stretch · deepest drop along the way 42%, not recovered by the end of the data |
Insider activity
Form 4 filings from 2025-10-29 to 2026-10-29 (25 read): 1 open-market purchases ($199K) and 0 sales ($0.00).
| Date | Insider | Type | Value |
|---|---|---|---|
| Mar 3, 2026 | Greg Creed Director | buy | $199K |
Who owns it
Large shareholders (13G filings)
| BlackRock, Inc. | 9.4% | Jun 30, 2026 |
| FMR LLC | 8.7% | Jun 30, 2026 |
| Appaloosa LP | 7% | Dec 31, 2025 |
| PRIMECAP MANAGEMENT CO/CA/ | 5.78% | Mar 31, 2026 |
| AQR Capital Management, LLC | 5.33% | Jun 30, 2026 |
| Millennium Management LLC | 5.3% | Oct 13, 2026 |
| Vanguard Capital Management | 5.12% | Mar 31, 2026 |
ETFs with the most weight in WHR
| WBIY WBI Power Factor High Dividend ETF | 2% |
| SYLD Cambria Shareholder Yield ETF | 0.89% |
| WDIV SPDR S&P Global Dividend ETF | 0.78% |
| HOMZ Hoya Capital Housing ETF | 0.68% |
| SEIS SEI Select Small Cap ETF | 0.66% |
| DVY iShares Select Dividend ETF | 0.58% |
| PAMC Pacer Lunt MidCap Multi-Factor Alternator ETF | 0.58% |
| HIDV AB US High Dividend ETF | 0.52% |
What could go wrong
- Junk credit rating and heavy debt. Credit ratings were cut to junk (below investment grade) in 2025, raising borrowing costs. As of September 30, 2026, debt totaled $6.85 billion against $1.1 billion of cash and investments.
- A major overhaul that could stumble. Whirlpool moved its European business into a new company with Arcelik, cut its India stake and is shifting some business services to outside providers. Missteps could raise costs or disrupt operations.
- Big retailers and builders hold the power. Most sales aren't under long-term contracts, so large retailers and buying groups can move orders to rivals. As they grow, they press for lower prices and more promotions. Losing a key customer could hurt results.
- Latin America and currency swings. About 21% of fiscal 2025 sales came from Latin America, including Brazil, Mexico and Argentina. Political or economic shocks there, and weaker local currencies against the dollar, can cut reported revenue and profit.
- Raw material costs and tariffs. Costlier steel and parts can squeeze profits. Operating profit was only 5.4% of sales in fiscal 2025. Tariffs add risk, though about 80% of major appliances it sells in the US are made there.
- Fierce competition from global rivals. Rivals such as Samsung, LG, Haier, Midea and BSH (Bosch) compete hard on price. Some have low-cost supply chains or protected home markets, and many are expanding beyond their existing factory footprints.
Recent events
- Quarterly results released
- Executive or board change
- Quarterly results released
- Restructuring or exit costs
- Major agreement signed; Change to shareholder rights; Other company announcement
- Major agreement signed; New debt or financial obligation; Other company announcement
- Other company announcement
- Quarterly results released
- Shareholder vote results
- Executive or board change
For income and retirement investors
Whirlpool marked its 70th year of quarterly dividends in 2025 but cut the quarterly payment from $1.75 to $0.90 a share in the second half. Dividends per share fell from $7.00 in fiscal 2024 to $5.30 in fiscal 2025. Even so, the $300 million paid equaled 94% of fiscal 2025 earnings and 3.7 times free cash flow (cash left after running and investing in the business). Buybacks totaled $2.0 billion in fiscal 2021–2025, nearly all in 2021–2022, yet the share count rose 12% from February 2022 to October 2026. The yield was 10.5% as of October 28, 2026, a level that often signals doubts about whether a payout can last.
In downturns the stock fell hard: 78.5% in the 2008 crisis (recovered by March 2010), 56.5% in the 2020 COVID crash (recovered in about four months) and 42% in 2022, a loss it had not recovered as of October 28, 2026. Single stocks carry more risk than diversified funds.
Questions investors ask
How does Whirlpool make money?
Whirlpool makes money selling major kitchen and laundry appliances, mostly to retailers, distributors and home builders. Net sales were $15.5 billion in fiscal 2025, the year ended December 31, 2025. Refrigeration made up 30.9% of sales, laundry 28.2%, cooking 23.8% and dishwashing 7.6%. North American major appliances supplied 65.4% of sales, Latin American major appliances 21.1% and the KitchenAid small-appliance business 7.1%. Margins are thin: net income of $318 million was about 2 cents per dollar of sales.
Did Whirlpool cut its dividend?
Yes. Starting in the second half of 2025, Whirlpool cut its quarterly dividend from $1.75 to $0.90 per share. Dividends per share fell from $7.00 in fiscal 2024 to $5.30 in fiscal 2025, after holding at $7.00 since fiscal 2022. The company still marked its 70th year of quarterly dividends in 2025. The $300 million it paid that year was about 3.7 times its free cash flow, so the cash the business generated did not cover the dividend.
Are Whirlpool appliances made in the USA?
Mostly, for the US market. Whirlpool says about 80% of the major appliances it sells in the US are produced in the US, and about 96% of the steel it uses in the US is domestically sourced. Across the company, it manufactures products in four countries and sells in nearly every country. Whirlpool says this local production leaves it well placed under tariffs, though it still lists changes in trade policy as a risk.
How much debt does Whirlpool have?
Whirlpool had $6.85 billion of total debt and $1.1 billion of cash and investments as of September 30, 2026. That is about $5.7 billion of net debt, compared with $3.7 billion of shareholders' equity. Its credit ratings were cut below investment grade, often called junk, in 2025, which has raised its borrowing costs. The company repaid about $320 million of debt in 2025 and said it would keep evaluating options to reduce debt through 2026.
Why is Whirlpool stock down so much?
Whirlpool's share price fell 60.6% in 2026 through October 28 as results weakened. In the quarter ended September 30, 2026, revenue dropped 8.8% from a year earlier and the company lost $237 million. Annual sales shrank from $19.5 billion in fiscal 2020 to $15.5 billion in fiscal 2025, partly because the European business was moved out in 2024. Credit ratings were cut to junk in 2025, and the dividend was cut that year. Over the 10 years to October 28, 2026, the share price fell 72%.