At a glance
Rollins Inc is worth $17.22B, about 33 times its fiscal 2025 earnings. Revenue grew 11.0% to $3.76B in fiscal 2025, with 14.0% kept as profit; over 5 years it has grown 11.7% a year. It pays a 2.0% dividend yield, raised every year for at least 6 years, and returned $1.87B to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned −36.6% over the past year with dividends reinvested and +1.9% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 22.5% in the 2020 crash (S&P 500: 33.7%) and 14.5% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 1 month after the low.
The business in plain English
Rollins is an Atlanta-based pest control company. Through brands such as Orkin, HomeTeam Pest Defense, Clark Pest Control, Critter Control and Western Pest Services, it protects homes and businesses from insects, rodents, termites and wildlife. It serves more than two million customers from more than 800 company-owned and franchised locations in about 70 countries. Brothers O. Wayne and John Rollins acquired Orkin in 1964.
Most revenue comes from repeat work. As of December 31, 2025, about 75% of the business was recurring service under scheduled agreements that often run for years. Another 10% was add-on (ancillary) work such as sealing out pests and wildlife, crawlspace moisture control and insulation. The last 15% was one-time jobs such as bed bug treatment or wildlife removal. That recurring base makes sales fairly predictable.
Rollins reports its results as one business segment. In fiscal 2025, revenue was $3.76 billion. Residential customers brought in 45%. Commercial customers in fields such as healthcare, food service and logistics brought in 33%. Termite and ancillary services added 21%, and franchise and other revenue about 1%. The company kept 14 cents of each sales dollar as net profit. It also grows by acquiring other companies (26 acquisitions in 2025) and abroad, where its company-owned operations in Canada, Australia, the United Kingdom and Singapore grew revenue in 2025.
Price history
The interactive chart needs JavaScript.
ROL -36.6% over the year to Nov 2, 2026, total return with dividends reinvested.
How it makes money
By product or service
| Residential revenues | $1.69B | 45% |
| Commercial revenues | $1.24B | 33.1% |
| Termite and ancillary revenues | $781.5M | 20.8% |
| Other revenues | $25.5M | 0.7% |
| Franchise revenues | $16.0M | 0.4% |
Latest results
- In Q3 FY2026 (ended Sep 30, 2026), revenue was $1.09B, up 6.2% from a year earlier, and net income was $157.9M (-3.4%).
- For fiscal 2025, revenue was $3.76B (+11.0% year over year; +11.7% a year from FY2020 to FY2025) with a 14% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | +11.7% good |
|---|---|
| Operating margin | 19.3% good |
| Free cash flow margin | 17.3% good |
| Return on equity (FY2025) | 38.3% good |
| Return on assets (FY2025) | 16.8% good |
| Net cash (cash minus debt) | $-598.1M weak |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $2.16B | $266.8M | $412.6M |
| FY2021 | $2.42B | $356.6M | $374.6M |
| FY2022 | $2.70B | $368.6M | $435.3M |
| FY2023 | $3.07B | $435.0M | $495.9M |
| FY2024 | $3.39B | $466.4M | $580.1M |
| FY2025 | $3.76B | $526.7M | $650.0M |
Valuation snapshot
| Market value | $17.22B |
|---|---|
| P/E ratio | 33.1 |
| Dividend yield | 2% |
Rank among 1514 US companies
Market value at each year end
Rollins’s market value went from $7.36B at the end of 2016 to $17.22B on Nov 2, 2026, about 2.3 times as much; since the end of 2025 it is down 41%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Nov 2, 2026 | $17.22B | -40.8% |
| 2025 | $29.09B | +29.6% |
| 2024 | $22.45B | +6.2% |
| 2023 | $21.14B | +17.5% |
| 2022 | $17.99B | +6.9% |
| 2021 | $16.83B | -12.4% |
| 2020 | $19.21B | +76.9% |
| 2019 | $10.86B | -8.1% |
| 2018 | $11.82B | +16.5% |
| 2017 | $10.14B | +37.8% |
| 2016 | $7.36B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| ROL price data to Nov 2, 2026 | -39.3% | -36.6% | -0.1% | +1.9% | +11.6% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | -39.3% |
| 2025 | +31.1% |
| 2024 | +7.6% |
| 2023 | +21.2% |
| 2022 | +8.1% |
| 2021 | -11.4% |
| 2020 | +78.5% |
| 2019 | -6.9% |
| 2018 | +17.6% |
| 2017 | +39.7% |
| 2016 | +32.3% |
| 2015 | +19.3% |
| 2014 | +11.3% |
| 2013 | +39.4% |
| 2012 | +0.7% |
| 2011 | +14.1% |
| 2010 | +56.2% |
| 2009 | +8.3% |
| 2008 | -4.5% |
| 2007 | +32.2% |
| 2006 | +12.6% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 23.1% over that stretch · deepest drop along the way 37.4%, back to its old high 15.9 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 20.5% over that stretch · deepest drop along the way 22.5%, back to its old high 1.4 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Gained 8.7% over that stretch · deepest drop along the way 14.5%, back to its old high 1.1 months after the low |
Insider activity
Form 4 filings from 2025-11-03 to 2026-11-03 (25 read): 2 open-market purchases ($99.9M) and 1 sales ($843K), 1 of them under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Value |
|---|---|---|---|
| Oct 29, 2026 | R. Randall Rollins Voting Trust U/A dated August 25, 1994 10% owner | buy | $50.0M |
| Oct 29, 2026 | Lor Inc 10% owner | buy | $50.0M |
| Feb 25, 2026 | Elizabeth B Chandler CLO, GC, CORPORATE SECRETARY | sell (plan) | $843K |
Who owns it
ETFs with the most weight in ROL
| CWS AdvisorShares Focused Equity ETF | 4.78% |
| KMID Virtus KAR Mid-Cap ETF | 4.14% |
| CBLS Hedged Equity ETF | 2.8% |
| POWA Invesco Bloomberg Pricing Power ETF | 2.29% |
| JMID Janus Henderson Mid Cap Growth Alpha ETF | 1.98% |
| GDIV Harbor Dividend Growth Leaders ETF | 1.74% |
| TMFX Motley Fool Next Index ETF | 1.62% |
| RSPN Invesco S&P 500 Equal Weight Industrials ETF | 1.44% |
What could go wrong
- Weather and seasons drive pest demand. Rollins says weather conditions affect its business. Pest activity follows the seasons, so unusual weather can cut demand, particularly for one-time treatments, about 15% of the business as of December 31, 2025.
- Growth leans heavily on acquisitions. Rollins completed 94 acquisitions in the three years through 2025, including 26 in 2025. Overpaying, trouble folding new brands into its systems, or a shortage of good targets could slow growth or hurt profits.
- Hiring and keeping skilled technicians. Service quality depends on trained technicians visiting customers. Rollins invests in wages, benefits and training to be an employer of choice. Rising labor costs or high turnover could squeeze margins and hurt customer loyalty.
- Heavy reliance on its own software. Most of the business runs on BOSS, Rollins' in-house system for routing, scheduling, service tracking and payments. Rollins has invested to modernize it. An outage, cyberattack or troubled upgrade could disrupt service and billing.
- Growth slowed in the latest quarter. Revenue rose 6.2% from a year earlier in the quarter ended September 30, 2026, down from 11% growth in fiscal 2025, and net income fell 3.4%. If that persists, dividend growth may slow too.
- Sharp share price falls, still-high valuation. The shares fell 54.2% from peak to trough in the year to October 28, 2026, the worst drop in about 21 years of price history. Even so, they traded at 30.7 times fiscal 2025 earnings.
Recent events
- Quarterly results released
- Quarterly results released
- Executive or board change
- Shareholder vote results
- Quarterly results released
- Quarterly results released
- Other company announcement
- Investor presentation or announcement
For income and retirement investors
Rollins has raised its dividend six years running. Dividends per share, adjusted for a 2021 stock split, rose from $0.33 in fiscal 2020 to about $0.68 in fiscal 2025, about 15.5% a year. The fiscal 2025 payout used 62.3% of earnings and 50.4% of free cash flow (cash left after capital spending). The yield was 2.15% as of October 28, 2026. Over fiscal 2021–2025, Rollins paid $1.31 billion in dividends and spent $561 million on buybacks. The share count fell 2.8% between October 2021 and October 2026.
In the 2020 COVID crash the stock fell 22.5% and recovered in about six weeks. It gained 8.7% while the broad market slumped in 2022. The 2008 crisis was harder: a 37.4% fall and about 16 months to recover. Its deepest drop in about 21 years of price history, 54.2%, came in the year to October 28, 2026. Single stocks carry more risk than diversified funds.
Questions investors ask
How does Rollins make money?
Rollins makes money by charging homes and businesses for pest, termite and wildlife control, mostly through repeat service plans. As of December 31, 2025, about 75% of its business was recurring service, 10% was add-on work such as sealing out rodents and insulation, and 15% was one-time treatments. Of its $3.76 billion in fiscal 2025 revenue, residential customers made up 45%, commercial customers 33%, and termite and ancillary services 21%. Franchise fees and royalties added 0.4%.
Does Rollins own Orkin?
Yes. Brothers O. Wayne and John Rollins acquired Orkin Exterminating Company in 1964, and in 1965 the company changed its name from Rollins Broadcasting to Rollins, Inc. Orkin sits alongside other Rollins brands, including HomeTeam Pest Defense, Clark Pest Control, Critter Control, Fox Pest Control, Western Pest Services and Orkin Canada. Orkin also runs a franchise program. It is one of four at Rollins, along with Critter Control, MissQuito and the Australian subsidiaries.
Does Rollins raise its dividend every year?
It has raised it six years in a row through fiscal 2025. Dividends per share, adjusted for a 1.5-for-1 stock split in 2021, grew from $0.33 in fiscal 2020 to about $0.68 in fiscal 2025, roughly 15.5% a year. The fiscal 2025 dividend took 62.3% of earnings and 50.4% of free cash flow. The yield was 2.15% as of October 28, 2026. Past increases do not guarantee future ones, and slower profit growth could slow the pace.
How much has Rollins stock fallen?
Sharply. As of October 28, 2026, the shares were down 43.6% year to date and 39.4% over one year. The 54.2% peak-to-trough drop in that year was the worst in about 21 years of price history. Price returns averaged 0.6% a year over five years but 10.8% a year over 10 years. Growth also slowed: third-quarter fiscal 2026 revenue rose 6.2% and net income fell 3.4% from a year earlier. Even so, the stock traded at 30.7 times fiscal 2025 earnings.
How much debt does Rollins have?
Rollins had $727 million of total debt and $129 million of cash and investments as of September 30, 2026, leaving net debt of about $598 million. Total debt was a little more than one year of fiscal 2025 free cash flow (cash left after capital spending), which was $650 million. Shareholders' equity was $1.39 billion. Rollins also uses cash for acquisitions, dividends and buybacks, so borrowing can rise or fall as those priorities shift.