At a glance
Newell Brands Inc is worth $2.22B. Revenue fell 5.0% to $7.20B in fiscal 2025, at a loss; over 5 years it has grown 5.2% a year. It pays a 5.37% dividend yield, and returned $1.53B to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned +11.3% over the past year with dividends reinvested and −21.2% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 46.2% in the 2020 crash (S&P 500: 33.7%) and 44.9% in the 2022 bear market (S&P 500: 24.5%).
The business in plain English
Newell Brands sells everyday consumer products under familiar names, including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Paper Mate, FoodSaver, Oster, EXPO and Elmer's. It was founded in 1903 in Ogdensburg, New York, and sells in more than 150 countries. It designs, makes or sources its products and sells them mainly to large retailers. These include mass merchants (large general-merchandise chains), warehouse clubs, home centers, office superstores and e-commerce sites. It also sells directly to consumers online and through Yankee Candle stores.
Revenue was $7.2 billion in the fiscal year ended December 31, 2025. Home and Commercial Solutions brought in 52.4%. It sells kitchen appliances (Crockpot, Mr. Coffee, Oster), food storage, Calphalon cookware, Yankee Candle home fragrance and Rubbermaid Commercial Products cleaning gear. Learning and Development, at 37.4%, covers Sharpie and Paper Mate writing tools, Dymo labels and Graco and NUK baby products. Outdoor and Recreation, at 10.3%, includes Coleman and Campingaz outdoor gear, Contigo drinkware and Marmot apparel.
The United States supplied 61.2% of 2025 sales. Europe, the Middle East and Africa followed at 16.5%, then Latin America at 11.2%. The company says it is still carrying out a multi-year turnaround aimed at reviving sales, widening margins and paying down debt. In December 2025 it announced a plan to cut more than 900 jobs.
Price history
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NWL +11.3% over the year to Oct 28, 2026, total return with dividends reinvested.
How it makes money
By business segment
| Home and Commercial Solutions | $3.77B | 52.4% |
| Learning and Development | $2.69B | 37.4% |
| Outdoor and Recreation | $741.0M | 10.3% |
By geography
| United States | $4.41B | 61.2% |
| Europe, Middle East and Africa | $1.19B | 16.5% |
| Latin America | $809.0M | 11.2% |
| Asia Pacific | $488.0M | 6.8% |
| Canada | $308.0M | 4.3% |
Latest results
- In Q3 FY2026 (ended Sep 30, 2026), revenue was $1.87B, up 3.7% from a year earlier, and net income was $-81.0M (-485.7%).
- For fiscal 2025, revenue was $7.20B (-5.0% year over year; -5.2% a year from FY2020 to FY2025) with a -4% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | -5.2% weak |
|---|---|
| Operating margin | 0.5% weak |
| Free cash flow margin | 0.2% watch |
| Return on equity (FY2025) | -11.9% weak |
| Return on assets (FY2025) | -2.7% weak |
| Net cash (cash minus debt) | $-4.47B weak |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $9.38B | $-766.0M | $1.17B |
| FY2021 | $10.59B | $622.0M | $595.0M |
| FY2022 | $9.46B | $197.0M | $-584.0M |
| FY2023 | $8.13B | $-388.0M | $646.0M |
| FY2024 | $7.58B | $-216.0M | $237.0M |
| FY2025 | $7.20B | $-285.0M | $17.0M |
Valuation snapshot
| Market value | $2.22B |
|---|---|
| P/E ratio | — |
| Dividend yield | 5.37% |
Rank among 1514 US companies
Market value at each year end
Newell Brands’s market value went from $21.54B at the end of 2016 to $2.22B on Oct 28, 2026, down 90%; since the end of 2025 it is up 42%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Oct 28, 2026 | $2.22B | +42.3% |
| 2025 | $1.56B | -62.4% |
| 2024 | $4.14B | +15.2% |
| 2023 | $3.60B | -33.5% |
| 2022 | $5.41B | -41.8% |
| 2021 | $9.29B | +3.1% |
| 2020 | $9.01B | +10.7% |
| 2019 | $8.14B | -6.2% |
| 2018 | $8.68B | -42.7% |
| 2017 | $15.14B | -29.7% |
| 2016 | $21.54B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| NWL price data to Oct 28, 2026 | +46.8% | +11.3% | -3.3% | -21.2% | -16.6% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | +46.8% |
| 2025 | -60.5% |
| 2024 | +18.9% |
| 2023 | -31.0% |
| 2022 | -37.0% |
| 2021 | +6.8% |
| 2020 | +16.9% |
| 2019 | +9.4% |
| 2018 | -37.5% |
| 2017 | -29.4% |
| 2016 | +3.0% |
| 2015 | +17.9% |
| 2014 | +19.9% |
| 2013 | +48.9% |
| 2012 | +41.0% |
| 2011 | -9.5% |
| 2010 | +22.7% |
| 2009 | +58.2% |
| 2008 | -60.3% |
| 2007 | -7.9% |
| 2006 | +25.7% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 83.2% over that stretch · deepest drop along the way 83.2%, back to its old high 48.1 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 46.2% over that stretch · deepest drop along the way 46.2%, back to its old high 7.4 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 33.5% over that stretch · deepest drop along the way 44.9%, not recovered by the end of the data |
Insider activity
Form 4 filings from 2025-10-31 to 2026-10-31 (25 read): 0 open-market purchases and 6 sales ($1.9M).
| Date | Insider | Type | Value |
|---|---|---|---|
| Aug 6, 2026 | Bradford R Turner Chief Legal & Admin. Officer | sell | $616K |
| May 4, 2026 | Tracy L Platt Chief Human Resources Officer | sell | $447K |
| May 8, 2026 | Melanie Arlene Huet President, Home & Com - Home | sell | $410K |
| May 22, 2026 | Bradford R Turner Chief Legal & Admin. Officer | sell | $360K |
| May 27, 2026 | Kristine Kay Malkoski President, Learning & Dev. | sell | $40K |
Who owns it
Large shareholders (13G filings)
| BlackRock, Inc. | 15% | Jun 30, 2026 |
| PZENA INVESTMENT MANAGEMENT LLC | 11.9% | Dec 31, 2024 |
| Vanguard Portfolio Management | 6.79% | Sep 30, 2026 |
| AQR Capital Management, LLC | 6.45% | Mar 31, 2026 |
| Vanguard Capital Management | 5.19% | Mar 31, 2026 |
| DePrince, Race & Zollo, Inc. | 5.11% | Jul 7, 2026 |
| Dimensional Fund Advisors LP | 5% | Sep 30, 2025 |
| Massachusetts Financial Services Company | 4.9% | Jun 30, 2025 |
ETFs with the most weight in NWL
| QQQS Invesco NASDAQ Future Gen 200 ETF | 0.48% |
| NIXT Research Affiliates Deletions ETF | 0.48% |
| IJS iShares S&P Small-Cap 600 Value ETF | 0.34% |
| BTAL AGF U.S. Market Neutral Anti-Beta Fund | 0.3% |
| RZV Invesco S&P SmallCap 600® Pure Value ETF | 0.29% |
| DES WisdomTree U.S. SmallCap Dividend Fund | 0.28% |
| NUSC Nuveen ESG Small-Cap ETF | 0.23% |
| GVLU Gotham 1000 Value ETF | 0.22% |
What could go wrong
- Heavy debt limits flexibility. Total debt was about $5.0 billion against $209 million of cash as of June 30, 2026. The company warns this reduces flexibility, and credit rating cuts could raise its borrowing costs.
- Turnaround may not revive shrinking sales. Revenue fell from $10.6 billion in 2021 to $7.2 billion in 2025. Restructuring, including more than 900 job cuts, may not restore growth, and the company says more restructuring charges are likely.
- A few big retailers hold the power. Sales depend on several large customers who buy through individual orders, not long-term contracts. They can cut orders, demand lower prices or merge with each other, while many of Newell's costs stay fixed.
- Tariffs and inflation squeeze margins. New U.S. tariffs imposed in 2025 and other countries' retaliation can raise expenses, as can rising costs for raw materials, labor and transport. Pricing changes and moving production may not fully offset them.
- Store brands and online rivals compete. Retailers sell their own private-label products, usually at lower prices, and more online-first brands keep appearing. Newell must keep launching new products and spending on advertising to keep its place with retailers.
- More write-downs are possible. If expected cash flows from its businesses keep falling, Newell may have to cut the value of assets on its books again. These write-downs, called impairment charges, reduce reported earnings.
Recent events
- Quarterly results released
- Executive or board change
- Major agreement signed; New debt or financial obligation
- Major agreement signed; New debt or financial obligation
- Other company announcement
- Major agreement signed; Major agreement ended; New debt or financial obligation
- Quarterly results released
- Executive or board change; Shareholder vote results
- Quarterly results released
- Executive or board change
For income and retirement investors
Newell Brands pays a dividend, but it has cut the payout rather than raised it. The annual dividend was $0.92 a share from 2020 to 2022, then $0.44 in 2023 and $0.28 in 2024 and 2025. The yield was 5.37% as of October 28, 2026, but earnings and cash flow did not cover the payout in 2025. The company posted a net loss, and the $120 million it paid was about seven times its free cash flow (cash left after running and investing in the business). Buybacks totaled $325 million from 2021 to 2025, and the share count barely changed.
The stock has fallen hard in downturns. It lost 83.2% in the 2008 financial crisis and took about four years to recover. It fell 46.2% in the 2020 COVID crash but recovered in about seven months. In the 2022 bear market it fell 44.9% and had not recovered as of October 28, 2026. A single stock carries more risk than a diversified fund.
Questions investors ask
How does Newell Brands make money?
Newell Brands sells household, office, baby and outdoor products, mainly to large retailers such as mass merchants, warehouse clubs, home centers, office superstores and e-commerce sites. Revenue was $7.2 billion in the year ended December 31, 2025. Home and Commercial Solutions (Rubbermaid, Yankee Candle, Oster) brought in 52.4%. Learning and Development (Sharpie, Paper Mate, Graco) brought in 37.4%, and Outdoor and Recreation (Coleman, Contigo) 10.3%. The United States accounted for 61.2% of sales.
Does Newell Brands still pay a dividend?
Yes, but it has been cut sharply. The annual dividend was $0.92 a share from 2020 to 2022, then $0.44 in 2023 and $0.28 in both 2024 and 2025. That is an average drop of 21.2% a year over five years. The yield was 5.37% as of October 28, 2026. Neither earnings nor cash flow covered the payout in 2025. Newell posted a net loss, and the dividends it paid were about seven times its free cash flow.
How much debt does Newell Brands have?
About $5.0 billion. As of June 30, 2026, total debt was $5.01 billion against $209 million of cash and investments, leaving net debt of about $4.8 billion. Shareholders' equity was $2.45 billion. The company calls its debt substantial and warns that credit rating cuts could raise its borrowing costs. It lists paying down debt as a priority. Filings in July, August and October 2026 reported new debt or financing obligations.
Is Newell Brands profitable?
Not on a full-year basis. Newell reported net losses in each of its 2023, 2024 and 2025 fiscal years: $388 million, $216 million and $285 million. In 2025 its operating margin (operating profit as a share of revenue) was just 0.5% on $7.2 billion of revenue. The quarter ended June 30, 2026, was better. Revenue rose 3% from a year earlier to about $2.0 billion, and net income was $106 million.
How has Newell Brands stock performed?
Poorly over the long run, with big swings. The share price fell about 84% over the 10 years to October 28, 2026, and about 70% over five years. It dropped 60.6% in 2025, then rose 46.8% year to date as of October 28, 2026. Its biggest peak-to-trough fall was 72.3% over the three years to that date. Over 21 years of price history, its worst fall was 91.9%.