Hasbro Inc

Hasbro describes itself as a games, toy and intellectual property (IP) company. IP here means brands and characters it owns, such as Magic: The Gathering, Monopoly, Play-Doh, Transformers, Dungeons & Dragons, Nerf and Peppa Pig. Hasbro also makes products under license from other owners, including Disney's Marvel and Star Wars, plus Beyblade. It sells to kids, families and fans through retail stores, ecommerce platforms and its own direct-to-consumer channels, Hasbro Pulse and Secret Lair.

It makes money in three ways: selling games, selling toys and licensing its brands. Hasbro calls games its high-profit growth engine and toys a cash-generating business in a stable category. Licensing needs little capital: other companies pay fees, called royalties, to use Hasbro's brands. Its digital licensing is led by Monopoly Go!, a mobile game made by partner Scopely. Hasbro also develops its own video games, with two titles in the works.

In the fiscal year ended December 28, 2025, revenue was about $5.37 billion. Consumer Products, covering toys, Hasbro Gaming titles and brand licensing, brought in 49.4%. Wizards of the Coast and Digital Gaming, home of Magic and Dungeons & Dragons, brought in 44.8%, helped by Magic's record year. Entertainment was just 2.3%; Hasbro sold eOne's film and TV business. About 52% of revenue came from the United States.

• In Q3 FY2026 (ended Sep 27, 2026), revenue was $1.60B, up 0.3% from a year earlier, and net income was $394.5M (+69.2%).
• For fiscal 2025, revenue was $5.37B (+13.1% year over year; -7.0% a year from FY2022 to FY2025) with a -6% net margin.

• Over FY2021–FY2025: $125.0M in buybacks and $1.93B in dividends.
• Regular dividend per share increased 1 years in a row.
• Regular dividends per share grew +0.6% a year over 5 years (FY2020–FY2025).
• Shares outstanding changed +1.4% from Oct 26, 2021 to Oct 23, 2026.

Rank among 1514 US companies

Market value at each year end

Hasbro’s market value went from $9.71B at the end of 2016 to $16.55B on Nov 2, 2026, up 71%; since the end of 2025 it is up 44%.

Form 4 filings from 2025-10-31 to 2026-10-31 (25 read): 0 open-market purchases and 10 sales ($6.9M).

Large shareholders (13G filings)

ETFs with the most weight in HAS

1. Results lean on Magic and D&D. The segment holding Magic: The Gathering and Dungeons & Dragons brought in 44.8% of fiscal 2025 revenue. Hasbro warns that weaker fan demand for these key brands could hit results hard.
2. Costly video game bets may flop. Hasbro has invested heavily in its own video games, with two expected in 2027. Video games cost more to make than traditional toys and games, and a canceled or weak title could force large write-offs.
3. Depending on licenses and outside partners. Hasbro licenses outside brands such as Marvel and Star Wars and may owe minimum royalties even if sales fall short. Licenses may not be renewed, and partners like Scopely, maker of Monopoly Go!, may disappoint.
4. Tariffs and reliance on outside manufacturers. Hasbro relies on third-party manufacturers and has large operations outside the US. Tariffs, or even the threat of them, could raise product costs, reduce or delay purchases and lower earnings.
5. A concentrated group of major customers. Hasbro depends on a concentrated group of major customers. If they hit economic trouble or change how much they buy or how they promote products, Hasbro's sales could take a significant hit.
6. Sizable debt can tie up cash. As of June 28, 2026, Hasbro had about $3.54 billion of debt and $880 million of cash and investments. Debt payments can divert cash and make other moves harder, Hasbro warns.

• Oct 27, 2026 Other company announcement
• Oct 20, 2026 Quarterly results released
• Jul 27, 2026 Executive or board change
• Jul 21, 2026 Quarterly results released
• Jun 15, 2026 Shareholder vote results
• May 20, 2026 Quarterly results released
• Apr 23, 2026 Quarterly results released
• Apr 1, 2026 Other company announcement
• Mar 12, 2026 Major agreement signed; New debt or financial obligation; Other company announcement
• Feb 20, 2026 Major agreement signed; New debt or financial obligation

Hasbro's dividend is sizable but has barely grown. Dividends per share were $2.72 in fiscal 2020 and $2.80 in fiscal 2025, about 0.6% growth a year. The one-year streak of increases starts from $2.10 recorded for fiscal 2024, though total cash paid as dividends rose slightly that year. The yield (yearly dividends divided by share price) was 2.36% as of October 28, 2026. Hasbro lost money in fiscal 2025, so earnings did not cover the dividend, but dividends used about 47% of free cash flow, the cash left after running and investing in the business. Buybacks were small: $125 million over fiscal 2021–2025.

The stock has fallen hard in downturns. It dropped 46.9% in the 2008 financial crisis and 54.8% in the 2020 COVID crash, recovering about 13 and 10 months after the lows. After a 33.6% fall in the 2022 bear market, recovery took about 39 months. A single stock carries more risk than a diversified fund.