At a glance
Ford Motor Company is worth $50.31B. Revenue grew 1.2% to $187.27B in fiscal 2025, at a loss; over 5 years it has grown 8.1% a year. It pays a 8.02% dividend yield, and returned $14.76B to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned +3.2% over the past year with dividends reinvested and −1.4% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 50.1% in the 2020 crash (S&P 500: 33.7%) and 55.6% in the 2022 bear market (S&P 500: 24.5%).
The business in plain English
Ford Motor Company, based in Dearborn, Michigan, designs, builds and sells Ford trucks, sport utility vehicles, commercial vans and cars, plus Lincoln luxury vehicles. In 2025 it sold about 4.4 million vehicles worldwide at wholesale, meaning to its dealers and distributors, and had about 169,000 employees. Nearly all of its vehicles and parts go through dealerships, most of them independently owned. There were 8,226 at the end of 2025. Dealers then sell to households, businesses, rental companies and governments.
Ford reports four segments. Ford Blue sells gas-powered and hybrid vehicles to retail buyers. It brought in $101.0 billion, or 53.9% of the $187.3 billion in revenue for the year ended December 31, 2025. Ford Pro made 35.4%. It serves commercial, government and rental customers with vehicles such as Super Duty trucks and Transit vans, plus fleet services like telematics (vehicle tracking) and charging. Ford Credit, the financing arm, made 7.1% from vehicle loans and leases. Ford Model e, the electric vehicle and software unit, made 3.6%.
In that year, the United States supplied 65.5% of revenue, Canada 7.8% and the UK 6.6%. Profit depends on how many vehicles Ford sells, the mix of models and the prices it gets after discounts. Much of its cost base is fixed, so small changes in volume can swing profits sharply.
Price history
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F +3.2% over the year to Nov 2, 2026, total return with dividends reinvested.
How it makes money
By product or service
| Vehicles, parts, and accessories | $167.31B | 89.3% |
| Financing income | $8.21B | 4.4% |
| Leasing income | $5.14B | 2.7% |
| Services and other revenue | $3.59B | 1.9% |
| Used vehicles | $2.85B | 1.5% |
| Insurance income | $164.0M | 0.1% |
By business segment
| Ford Blue | $101.02B | 53.9% |
| Ford Pro | $66.29B | 35.4% |
| Ford Credit | $13.27B | 7.1% |
| Ford Model e | $6.67B | 3.6% |
By geography
| U.S. Plans | $122.57B | 65.5% |
| All Other | $35.38B | 18.9% |
| CANADA | $14.55B | 7.8% |
| UK | $12.30B | 6.6% |
| Mexico | $2.46B | 1.3% |
Latest results
- In Q3 FY2026 (ended Sep 30, 2026), revenue was $49.53B, down 2% from a year earlier, and net income was $2.05B (-16.3%).
- For fiscal 2025, revenue was $187.27B (+1.2% year over year; +8.1% a year from FY2020 to FY2025) with a -4.4% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | +8.1% good |
|---|---|
| Operating margin | -4.9% weak |
| Free cash flow margin | 6.7% watch |
| Return on equity (FY2025) | -22.8% weak |
| Return on assets (FY2025) | -2.8% weak |
| Cash and investments | $34.11B (debt isn’t tagged in a standard way in the filings, so net cash can’t be shown) |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $127.14B | $-1.28B | $18.53B |
| FY2021 | $136.34B | $17.94B | $9.56B |
| FY2022 | $158.06B | $-1.98B | $-13.0M |
| FY2023 | $176.19B | $4.35B | $6.68B |
| FY2024 | $184.99B | $5.88B | $6.74B |
| FY2025 | $187.27B | $-8.18B | $12.47B |
Valuation snapshot
| Market value | $50.31B |
|---|---|
| P/E ratio | — |
| Dividend yield | 8.02% |
Rank among 1514 US companies
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| F price data to Nov 2, 2026 | +2.1% | +3.2% | +14.9% | -1.4% | +6.1% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | +2.1% |
| 2025 | +42.2% |
| 2024 | -13.2% |
| 2023 | +10.2% |
| 2022 | -42.2% |
| 2021 | +137.5% |
| 2020 | -3.9% |
| 2019 | +29.6% |
| 2018 | -34.3% |
| 2017 | +8.7% |
| 2016 | -7.9% |
| 2015 | -5.4% |
| 2014 | +3.9% |
| 2013 | +22.3% |
| 2012 | +23.1% |
| 2011 | -35.9% |
| 2010 | +67.9% |
| 2009 | +336.7% |
| 2008 | -66.0% |
| 2007 | -10.4% |
| 2006 | +0.6% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 79.1% over that stretch · deepest drop along the way 86.3%, back to its old high 12.8 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 49.9% over that stretch · deepest drop along the way 50.1%, back to its old high 7 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 45.9% over that stretch · deepest drop along the way 55.6%, not recovered by the end of the data |
Insider activity
Form 4 filings from 2025-10-30 to 2026-10-30 (25 read): 1 open-market purchases ($149K) and 0 sales ($0.00).
| Date | Insider | Type | Value |
|---|---|---|---|
| Jun 23, 2026 | John L Thornton Director | buy | $149K |
Who owns it
Large shareholders (13G filings)
| BlackRock, Inc. | 8.4% | Jun 30, 2025 |
| Vanguard Capital Management | 7.47% | Mar 31, 2026 |
ETFs with the most weight in F
| FTXR First Trust Nasdaq Transportation ETF | 9.17% |
| XUDV Franklin U.S. Dividend Multiplier Index ETF | 4.99% |
| WBIG WBI BullBear Yield 3000 ETF | 4.8% |
| WBIY WBI Power Factor High Dividend ETF | 4.5% |
| FTCE First Trust New Constructs Core Earnings Leaders ETF | 3.9% |
| BAMD Brookstone Dividend Stock ETF | 3.51% |
| FDL First Trust Morningstar Dividend Leaders Index Fund | 3.34% |
| MADE iShares U.S. Manufacturing ETF | 3.17% |
What could go wrong
- Recalls, warranty costs and federal safety oversight. Defects have caused recalls and higher warranty costs. Under a 2024 consent order, an outside monitor chosen by NHTSA, the federal auto-safety regulator, checks Ford's safety compliance. Pending airbag-inflator reviews involve millions of Ford vehicles.
- Ford+ plan must deliver on cost. Ford+, the company's growth plan, depends on Ford becoming competitive on cost and quality. Falling short or moving slowly could hurt results and invite shareholder activism. Restructuring can also bring large charges.
- Profits lean on big U.S. trucks and SUVs. Ford's results depend on sales of larger, more profitable vehicles, mainly in the United States, which supplied 65.5% of 2025 revenue. A shift in tastes, fuel prices or rules could squeeze margins.
- Electric vehicle demand and fading policy support. Waning policy support for EVs has led to excess supply and discounting. Ford's multi-year raw-material contracts for EVs could prove costly if demand stays weak, and government incentives could be cut or clawed back.
- Tariffs, suppliers and raw material shortages. Ford depends on suppliers for parts and raw materials such as lithium and rare earth minerals, and shortages have disrupted production before. Tariffs and unpredictable trade policy can raise costs and complicate long-term planning.
- Lending arm faces credit and funding risks. Ford Credit could see more borrowers default, or leased cars could be worth less when returned. Credit rating downgrades or market turmoil could also make it harder or costlier for Ford and Ford Credit to borrow.
Recent events
- Quarterly results released
- Investor presentation or announcement; Other company announcement
- Quarterly results released
- Other company announcement
- Major agreement signed; New debt or financial obligation; Other company announcement
- Shareholder vote results
- Quarterly results released
- Executive or board change; Investor presentation or announcement
- Major agreement signed; New debt or financial obligation
- Other company announcement
For income and retirement investors
Ford pays a dividend but has not raised it every year. Dividends per share rose from $0.10 in 2021 to $1.25 in 2023, then slipped to $0.78 in 2024 and $0.75 in 2025. The yield was 8.45% as of October 28, 2026. A yield that high can signal doubts about the payout. Ford posted an $8.2 billion net loss in 2025, so earnings did not cover the dividend. Still, the $3.0 billion it paid used 24% of free cash flow (operating cash left after capital spending). Buybacks were small: $1.2 billion over 2021–2025, against $13.5 billion in dividends, and none in 2025.
The shares have fallen sharply in downturns: 86.3% in the 2008 financial crisis and 50.1% in the 2020 COVID crash. They regained their peaks about 13 and 7 months after the lows. After a 55.6% drop in 2022, they had not regained their January 2022 peak as of October 28, 2026. Single stocks carry more risk than diversified funds.
Questions investors ask
How does Ford make money?
Mostly by selling vehicles. Vehicles, parts and accessories made up 89.3% of Ford's $187.3 billion in revenue for the year ended December 31, 2025, and financing and leasing added about 7%. By segment, Ford Blue (gas and hybrid vehicles) brought in 53.9%, Ford Pro (vehicles and services for businesses, governments and rental fleets) 35.4%, Ford Credit 7.1% and Ford Model e (electric vehicles) 3.6%. Nearly all vehicles are sold through dealerships, most of them independently owned.
Is Ford profitable?
Not for its latest full year. Ford reported a net loss of $8.2 billion, or $2.06 per share, for 2025, even though revenue edged up 1.2% to $187.3 billion. Free cash flow was stronger at $12.5 billion. Ford was profitable in the quarter ended September 30, 2026, with net income of $2.0 billion on $49.5 billion of revenue, though that profit was 16.3% below a year earlier. It earned $4.3 billion in 2023 and $5.9 billion in 2024.
Does Ford raise its dividend every year?
No. Ford has no streak of yearly dividend increases. Dividends per share were $0.15 in 2020 and $0.10 in 2021. They rose to $0.50 in 2022 and $1.25 in 2023, then fell to $0.78 in 2024 and $0.75 in 2025. The dividend yield (a year's dividends as a share of the stock price) was 8.45% as of October 28, 2026. In 2025 Ford paid $3.0 billion in dividends, about 24% of free cash flow, even though it posted a net loss for the year.
How big is Ford's electric vehicle business?
Small, measured by revenue. Ford Model e covers electric vehicles (EVs) and software. Its EVs include extended-range models that use a small gas engine to recharge the battery. The segment brought in $6.7 billion in the year ended December 31, 2025, or 3.6% of Ford's revenue. It operates in North America, Europe and China. Ford's annual report (10-K) says waning policy support for EVs has led to excess supply and price discounting. It also warns that multi-year raw-material contracts for electrified vehicles could prove costly if demand is lower.
How has Ford stock performed over the long run?
Modestly, and with big swings. Ford's stock returned about 5.2% a year over the 10 years to October 28, 2026, or 67% in total. Over five years it lost about 1.2% a year. Calendar years have ranged from a 66% loss in 2008 to a 337% gain in 2009, and from a 42% loss in 2022 to a 42% gain in 2025. Its deepest fall in about 21 years of price history was 87.9%.