At a glance
Equifax Inc is worth $22.53B, about 36 times its fiscal 2025 earnings. Revenue grew 6.9% to $6.07B in fiscal 2025, with 10.9% kept as profit; over 5 years it has grown 8.0% a year. It pays a 1.13% dividend yield, and returned $2.00B to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned −7.8% over the past year with dividends reinvested and −6.1% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 35.8% in the 2020 crash (S&P 500: 33.7%) and 42.3% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 2 months and 22 months after the lows.
The business in plain English
Equifax is an Atlanta-based consumer credit reporting and data company whose roots go back to 1899. It gathers information on people and businesses from many sources, including credit histories, employment and income records, and telecom and utility payments. It then uses statistical models, artificial intelligence and its own software to turn that data into reports, scores and decision tools. Customers include banks and other lenders, employers, government agencies and consumers, who can buy credit monitoring and identity protection. Its largest client provided about 3% of revenue.
The company reports three segments. Workforce Solutions verifies people's employment and income for mortgage, credit card and auto lenders and for government agencies. It also handles paperwork for employers, such as unemployment claims, I-9 work-eligibility forms and tax credits. U.S. Information Solutions sells consumer and business credit data, fraud and identity checks, and mortgage and marketing information to U.S. companies. International offers similar services in Canada, Latin America, Europe and Asia Pacific, plus debt collection software and services.
Revenue was about $6.07 billion in fiscal 2025, which ended December 31, 2025, up 6.9% from the year before. The U.S. supplied 76.7% of it, the U.K. 5.4%, Australia 5.2% and Canada 4.5%. Other countries made up the remaining 8.2%.
Price history
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EFX -7.8% over the year to Nov 2, 2026, total return with dividends reinvested.
How it makes money
By geography
| U.S. | $4.66B | 76.7% |
| Other | $498.3M | 8.2% |
| U.K. | $325.9M | 5.4% |
| Australia | $318.1M | 5.2% |
| Canada | $271.4M | 4.5% |
Latest results
- In Q3 FY2026 (ended Sep 30, 2026), revenue was $1.69B, up 9.6% from a year earlier, and net income was $211.7M (+32.1%).
- For fiscal 2025, revenue was $6.07B (+6.9% year over year; +8.0% a year from FY2020 to FY2025) with a 10.9% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | +8.0% good |
|---|---|
| Operating margin | 18% good |
| Free cash flow margin | 18.7% good |
| Return on equity (FY2025) | 14.3% watch |
| Return on assets (FY2025) | 5.6% watch |
| Net cash (cash minus debt) | $-5.01B weak |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $4.13B | $520.1M | $524.9M |
| FY2021 | $4.92B | $744.2M | $865.8M |
| FY2022 | $5.12B | $696.2M | $132.6M |
| FY2023 | $5.27B | $545.3M | $515.5M |
| FY2024 | $5.68B | $604.1M | $813.0M |
| FY2025 | $6.07B | $660.3M | $1.13B |
Valuation snapshot
| Market value | $22.53B |
|---|---|
| P/E ratio | 36.2 |
| Dividend yield | 1.13% |
Rank among 1514 US companies
Market value at each year end
Equifax’s market value went from $14.16B at the end of 2016 to $22.53B on Nov 2, 2026, up 59%; since the end of 2025 it is down 15%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Nov 2, 2026 | $22.53B | -15.2% |
| 2025 | $26.56B | -15.9% |
| 2024 | $31.59B | +3.7% |
| 2023 | $30.47B | +28.0% |
| 2022 | $23.80B | -33.4% |
| 2021 | $35.72B | +52.3% |
| 2020 | $23.46B | +38.3% |
| 2019 | $16.97B | +51.1% |
| 2018 | $11.23B | -20.7% |
| 2017 | $14.16B | +0.0% |
| 2016 | $14.16B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| EFX price data to Nov 2, 2026 | -10.5% | -7.8% | +3.5% | -6.1% | +5.6% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | -10.5% |
| 2025 | -14.2% |
| 2024 | +3.7% |
| 2023 | +28.2% |
| 2022 | -33.1% |
| 2021 | +52.8% |
| 2020 | +39.0% |
| 2019 | +52.3% |
| 2018 | -20.0% |
| 2017 | +0.9% |
| 2016 | +7.3% |
| 2015 | +39.3% |
| 2014 | +18.6% |
| 2013 | +29.5% |
| 2012 | +41.9% |
| 2011 | +10.9% |
| 2010 | +16.2% |
| 2009 | +17.2% |
| 2008 | -26.7% |
| 2007 | -10.1% |
| 2006 | +7.3% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 49.4% over that stretch · deepest drop along the way 49.8%, back to its old high 24.7 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 35.2% over that stretch · deepest drop along the way 35.8%, back to its old high 2.3 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 41.7% over that stretch · deepest drop along the way 42.3%, back to its old high 21.7 months after the low |
Insider activity
Form 4 filings from 2025-11-03 to 2026-11-03 (25 read): 0 open-market purchases and 20 sales ($22.5M), 20 of them under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Value |
|---|---|---|---|
| Oct 23, 2026 | Mark W Begor CEO, Director | sell (plan) | $6.1M |
| Jul 24, 2026 | Mark W Begor CEO, Director | sell (plan) | $3.7M |
| Apr 24, 2026 | Mark W Begor CEO, Director | sell (plan) | $3.5M |
| Apr 24, 2026 | Mark W Begor CEO, Director | sell (plan) | $1.9M |
| Jul 24, 2026 | Mark W Begor CEO, Director | sell (plan) | $1.1M |
Who owns it
Large shareholders (13G filings)
| Vanguard Capital Management | 7.47% | Mar 31, 2026 |
| BlackRock, Inc. | 6.9% | Dec 31, 2024 |
| HARRIS ASSOCIATES L P | 6.2% | Dec 31, 2025 |
| T. Rowe Price Associates, Inc. | 4.7% | Jun 30, 2025 |
| Capital International Investors | 3.2% | Mar 31, 2026 |
ETFs with the most weight in EFX
| FDFF Fidelity Disruptive Finance ETF | 4.78% |
| KMID Virtus KAR Mid-Cap ETF | 3.74% |
| BAMV Brookstone Value Stock ETF | 3.24% |
| MGRO VanEck Morningstar Wide Moat Growth ETF | 2.59% |
| MOTE VanEck Morningstar ESG Moat ETF | 2.48% |
| JGRW Jensen Quality Growth ETF | 2.48% |
| MOTG VanEck Morningstar Global Wide Moat ETF | 0.86% |
| SMOT VanEck Morningstar SMID Moat ETF | 0.67% |
What could go wrong
- Another data breach could damage trust. Equifax holds sensitive personal data and is a constant target for hackers. A major 2017 breach hurt its reputation and revenue for a time. Another could bring lawsuits, fines and lost customers.
- Breach settlement terms and close regulation. Equifax settled consumer lawsuits and government probes over the 2017 breach and must keep meeting those terms. The Consumer Financial Protection Bureau (CFPB) also supervises its U.S. business and can take enforcement action.
- Losing access to outside data. Its reports and verifications rely on credit, employment, financial and other data supplied by outside sources. If key suppliers stop sharing or restrict access, Equifax could struggle to deliver its products.
- Cloud overhaul and outside tech providers. Equifax moved most of its data from older systems to cloud platforms run by third parties. If the overhaul fails to deliver expected benefits, or those providers have outages, results could suffer.
- Lending slowdowns cut demand. Demand for credit checks and income verifications rises and falls with borrowing. Higher interest rates, falling home prices, rising unemployment or weaker consumer confidence could reduce orders from mortgage and other lenders.
- Rivals and cheaper credit information. Competitors' new products, pricing and technology, plus any rise in free or low-cost consumer credit information, could force Equifax to cut prices or lose market share, squeezing revenue and margins.
Recent events
- Quarterly results released
- Other company announcement
- Quarterly results released
- Bylaws or fiscal year changed
- Shareholder vote results
- Major agreement signed; New debt or financial obligation
- Quarterly results released
- Quarterly results released
For income and retirement investors
Equifax pays a modest dividend. The yield was 1.24% as of October 28, 2026. The dividend held at $1.56 a share from fiscal 2020 through 2024, then rose to $1.89 in fiscal 2025, so its streak of increases is just one year. That payout used about 35% of fiscal 2025 earnings and about 21% of free cash flow (cash left after running and investing in the business). Buybacks were zero from fiscal 2022 to 2024 but reached about $928 million in fiscal 2025. The share count fell 4.2% between January 2022 and October 2026.
The shares have fallen hard in downturns. They dropped about 50% in the 2008 financial crisis, 36% in the 2020 COVID crash and 42% in the 2022 bear market. After each low, the price took about 25 months, two months and 22 months to regain its prior high. A single stock carries more risk than a diversified fund.
Questions investors ask
How does Equifax make money?
Equifax makes money by selling data, analytics and related services. Its Workforce Solutions segment verifies people's income and employment for lenders and government agencies, and handles human resources paperwork for employers. U.S. Information Solutions sells consumer and business credit information, fraud and identity tools, and mortgage and marketing data to U.S. businesses, plus credit monitoring to consumers. International offers similar services abroad. Revenue was about $6.07 billion in fiscal 2025, with 76.7% coming from the U.S.
Does Equifax raise its dividend every year?
No. Equifax paid $1.56 a share in each fiscal year from 2020 through 2024, then raised the dividend to $1.89 in fiscal 2025, so its streak of increases is one year. From fiscal 2020 to 2025, the dividend grew about 3.9% a year on average. The fiscal 2025 dividend used about 35% of earnings and about 21% of free cash flow. The yield was 1.24% as of October 28, 2026, which provides limited income on its own.
What happened in the Equifax data breach, and does it still matter?
Equifax suffered a major cybersecurity breach in 2017. The company says it damaged its reputation and customer relationships and hurt revenue for a time. Equifax then reached a global settlement covering consolidated U.S. consumer lawsuits and certain federal and state government investigations. The breach still matters. The annual report for fiscal 2025 warns that failing to meet the settlement terms could materially harm its finances, and that another breach could seriously damage the business.
How much debt does Equifax have?
Equifax had about $5.21 billion of total debt and $193 million of cash and investments as of September 30, 2026. That left net debt (debt minus cash) of about $5.01 billion, more than shareholders' equity of $4.47 billion. A filing dated April 24, 2026 reported a new debt obligation. Free cash flow was $1.13 billion in fiscal 2025, which helps cover interest and repayments. Equifax warns that a credit rating downgrade could raise its borrowing costs.
How has Equifax stock performed?
Weakly over five years and modestly over ten. As of October 28, 2026, the share price was down 18.1% for the year to date and 20.6% over one year. Over five years it fell about 34% in total, or 7.8% a year. Over ten years it rose 59%, or 4.7% a year. These figures exclude dividends. The shares traded at 33.1 times fiscal 2025 earnings, and their largest drop in the three years to that date was 54.4%.