At a glance
Vita Coco Company Inc is worth $3.22B, about 47 times its fiscal 2025 earnings. Revenue grew 18.2% to $609.8M in fiscal 2025, with 11.7% kept as profit; over 5 years it has grown 14.4% a year. It pays no dividend; it spent $74.1M buying back its shares over FY2021–FY2025. The stock returned +33.5% over the past year with dividends reinvested, against +11.5% for the S&P 500. At its worst it fell 40.6% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 3 months after the low.
The business in plain English
The Vita Coco Company pioneered packaged coconut water in 2004, and the drink made up 96% of revenue in 2025. The Vita Coco brand held more than 40% of the U.S. coconut water category and 80% in the U.K., according to researcher Circana, over the 52 weeks ended late December 2025. Smaller lines include coconut milk drinks, coconut oil and PWR LIFT, a protein sports drink.
Revenue reached $609.8 million in 2025. The Vita Coco coconut water brand brought in 81%. Private Label, meaning store-brand coconut water and coconut oil it supplies to retailers, added 15%, and other products 4%. The Americas segment, mainly the U.S. and Canada, accounted for 83% and International 17%. The U.S. alone was 77% of sales and the U.K. 11%. Vita Coco is sold in more than 35 countries, mainly through club stores, supermarkets, convenience stores and online.
The company does not own the roughly 16 factories, in six countries including the Philippines, Brazil and Thailand, that pack its coconut water. Plants sit near farms because coconut water must be packed or concentrated within hours of cutting. This "asset-light" model ties up less money in plants and lets it shift sourcing when weather or shipping problems hit. The catch is heavy reliance on partners, and on Tetra Pak for most packaging.
Price history
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COCO +33.5% over the year to Oct 28, 2026, total return with dividends reinvested.
How it makes money
By product or service
| Vita Coco Coconut Water | $496.3M | 81.4% |
| Private Label | $88.7M | 14.5% |
| Other | $24.8M | 4.1% |
By business segment
| Americas | $508.8M | 83.4% |
| International | $101.0M | 16.6% |
By geography
| United States | $471.5M | 77.3% |
| All other countries | $71.5M | 11.7% |
| United Kingdom | $66.7M | 10.9% |
Latest results
- In Q3 FY2026 (ended Sep 30, 2026), revenue was $243.8M, up 33.7% from a year earlier, and net income was $35.0M (+45.9%).
- For fiscal 2025, revenue was $609.8M (+18.2% year over year; +14.4% a year from FY2020 to FY2025) with a 11.7% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | +14.4% good |
|---|---|
| Operating margin | 13.5% watch |
| Free cash flow margin | 6.4% watch |
| Return on equity (FY2025) | 21.5% good |
| Return on assets (FY2025) | 15.5% good |
| Net cash (cash minus debt) | $152.0M good |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $310.6M | $32.7M | $32.9M |
| FY2021 | $379.5M | $19.0M | $-16.7M |
| FY2022 | $427.8M | $7.8M | $-11.9M |
| FY2023 | $493.6M | $46.6M | $106.6M |
| FY2024 | $516.0M | $56.0M | $41.9M |
| FY2025 | $609.8M | $71.3M | $39.0M |
Valuation snapshot
| Market value | $3.22B |
|---|---|
| P/E ratio | 47.4 |
| Dividend yield | None |
Rank among 1514 US companies
Market value at each year end
Vita Coco Company’s market value went from $620.1M at the end of 2021 to $3.22B on Oct 28, 2026, about 5.2 times as much; since the end of 2025 it is up 7%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Oct 28, 2026 | $3.22B | +6.6% |
| 2025 | $3.02B | +44.2% |
| 2024 | $2.09B | +43.8% |
| 2023 | $1.46B | +88.4% |
| 2022 | $772.9M | +24.6% |
| 2021 | $620.1M |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| COCO price data to Oct 28, 2026 | +6.3% | +33.5% | +32.3% | — | — |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | +6.3% |
| 2025 | +43.6% |
| 2024 | +43.9% |
| 2023 | +85.6% |
| 2022 | +23.7% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Before this security existed |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Before this security existed |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 2.1% over that stretch · deepest drop along the way 40.6%, back to its old high 2.6 months after the low |
Insider activity
Form 4 filings from 2025-10-29 to 2026-10-29 (25 read): 0 open-market purchases and 21 sales ($48.6M), 21 of them under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Value |
|---|---|---|---|
| Jun 11, 2026 | Ira Liran Director | sell (plan) | $7.6M |
| Jun 11, 2026 | Ira Liran Director | sell (plan) | $7.6M |
| Jun 12, 2026 | Ira Liran Director | sell (plan) | $6.0M |
| Jun 12, 2026 | Ira Liran Director | sell (plan) | $5.9M |
| Apr 30, 2026 | Michael Kirban Executive Chairman, Director | sell (plan) | $3.4M |
Who owns it
Large shareholders (13G filings)
| BlackRock, Inc. | 12.7% | Sep 30, 2026 |
| FMR LLC | 5.6% | Jun 30, 2026 |
| Michael Kirban | 5.6% | Mar 31, 2026 |
| Wasatch Advisors LP | 3.9% | Jun 30, 2026 |
| Verlinvest Beverages SA | 1.9% | Jun 30, 2026 |
ETFs with the most weight in COCO
| PBJ Invesco Food & Beverage ETF | 2.16% |
| FYC First Trust Small Cap Growth AlphaDEX Fund | 0.4% |
| SMLF iShares U.S. Small‑Cap Equity Factor ETF | 0.4% |
| JPSE JPMorgan Diversified Return U.S. Small Cap Equity ETF | 0.28% |
| QSML WisdomTree U.S. SmallCap Quality Growth Fund | 0.27% |
| JSML Janus Henderson Small Cap Growth Alpha ETF | 0.23% |
| PSC Principal U.S. Small-Cap ETF | 0.18% |
| CSA VictoryShares US Small Cap Volatility Wtd ETF | 0.18% |
What could go wrong
- Nearly all sales come from coconut water. Coconut water made up 96% of revenue in 2025. If shoppers lose interest or the category stops growing, the company has few other products to fall back on.
- Reliance on a few big retail customers. Retailers rebid store-brand (Private Label) deals often. One large customer dropped its coconut oil supply in early 2024, and Vita Coco lost some of that customer's coconut water regions in 2025.
- Reliance on partner factories and Tetra Pak. Partner-run factories make its coconut water, and Tetra Pak supplies most of its packaging. A partner failure, packaging price spike or shipping delay could raise costs or leave stores short of product.
- Coconut supply depends on weather and climate. Coconuts come from tropical regions such as the Philippines, Brazil and Thailand. Poor harvests, extreme weather or climate change could limit supply and raise costs.
- Big rivals in its biggest market. The Americas produced 83% of 2025 revenue. There, Vita Coco faces store brands, rivals like Goya and Harmless Harvest, and giants like Coca-Cola, PepsiCo and Nestlé that may have far more money.
- Shareholders are not the only priority. Vita Coco is a public benefit corporation, legally committed to a stated public benefit alongside profit. Directors must weigh that purpose and other stakeholders, and conflicts may not favor shareholders.
Recent events
- Quarterly results released
- Quarterly results released
- Major agreement signed; Acquisition or sale of assets completed; Unregistered sale of shares; Investor presentation or announcement
- Shareholder vote results
- Quarterly results released
- Executive or board change
- Quarterly results released
- Executive or board change; Investor presentation or announcement
- Investor presentation or announcement
- Quarterly results released
For income and retirement investors
Vita Coco pays no dividend, and its annual report says it does not intend to pay one for the foreseeable future. Returns depend on the share price, so an income investor would have to sell shares to raise cash. The company bought back $74.1 million of stock from 2021 through 2025, yet the share count still rose 2.8% between November 2021 and October 2026.
The shares have traded only since the October 2021 initial public offering, so there is no record from the 2008 or 2020 crashes. In the 2022 bear market, the stock fell 40.6% from February 9 to March 14, 2022, recovered by June 2, and ended the market's full slide, from January 3 to October 12, 2022, down just 2.1%. Its deepest drop since listing was 52%, and it fell as much as 39.7% in the year to October 28, 2026. Single stocks carry more risk than diversified funds.
Questions investors ask
How does Vita Coco make money?
Vita Coco makes money mainly by selling coconut water. In 2025, its own Vita Coco coconut water brand brought in 81% of $609.8 million in revenue. Private Label, meaning store-brand coconut water and coconut oil it supplies to retailers, added 15%. It doesn't own the factories that make its coconut water; partners in six countries run them. The Americas, mainly the U.S. and Canada, produced 83% of sales. Net profit was $71.3 million, or 11.7% of revenue.
Does Vita Coco pay a dividend?
No. Vita Coco paid no dividends from 2021 through 2025, and its annual report says it does not intend to pay one for the foreseeable future. Any return depends on the share price rising. The company has spent cash on buybacks instead, $74.1 million from 2021 through 2025, though the share count still rose 2.8% between November 2021 and October 2026. An investor who needs regular income would have to sell shares to raise cash.
Is Vita Coco growing?
Yes, sales have grown quickly. Revenue rose from $310.6 million in 2020 to $609.8 million in 2025, about 14.4% a year on average, and climbed 18.2% in 2025 alone. Net income reached $71.3 million in 2025, up 27.5%. Growth sped up in the quarter ended September 30, 2026, when revenue rose 33.7% from a year earlier to $243.8 million and net income rose 45.9%. The path hasn't been smooth: net income fell to $7.8 million in 2022 before rebounding.
Is Vita Coco stock expensive?
Measured against past profits, the shares are priced for strong growth. As of October 28, 2026, the stock traded at 47.4 times its 2025 earnings per share of $1.19, a measure called the price-to-earnings (P/E) ratio, giving a market value of about $3.2 billion. Because the P/E uses 2025 profits, it doesn't reflect profit growth in 2026. The company held about $152 million in cash and investments as of September 30, 2026, and its December 31, 2025 balance sheet showed almost no debt.
Are Vita Coco insiders selling their shares?
Yes. Insider filings from October 29, 2025 to October 29, 2026 show at least 21 sales worth about $48.6 million, and none of the filings checked showed a purchase. All 21 were made under prearranged trading plans, which insiders set up ahead of time to sell on preset terms. The four largest were by director Ira Liran on June 11 and 12, 2026, each between $5.9 million and $7.6 million. Executive Chairman Michael Kirban, who owned 5.6% as of March 31, 2026, sold $3.4 million on April 30.