At a glance
J & J Snack Foods Corp is worth $1.56B, about 25 times its fiscal 2025 earnings. Revenue grew 0.5% to $1.58B in fiscal 2025, with 4.1% kept as profit; over 5 years it has grown 9.1% a year. It pays a 3.84% dividend yield, and returned $272.8M to shareholders in dividends and buybacks over FY2021–FY2025. The stock returned −4.2% over the past year with dividends reinvested and −8.7% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 37.9% in the 2020 crash (S&P 500: 33.7%) and 27.3% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 14 months and 6 months after the lows.
The business in plain English
J&J Snack Foods makes frozen snacks and baked goods and runs a frozen drink business. Most of its sales go to outlets where people pick up a treat on the spot. Brands include SuperPretzel soft pretzels (the company believes it is the largest US soft pretzel maker), Dippin' Dots and Luigi's frozen treats, and ¡Hola! churros. In fiscal 2025 (ended September 27, 2025), bakery items such as cookies and fig bars made up 27% of sales, soft pretzels 18%, and frozen novelties (ices and fruit bars) 16%.
The Food Service segment (business unit) brought in 63.2% of fiscal 2025's $1.58 billion in revenue. It sells to snack bars in stores, stadiums, theme parks, movie theaters, restaurants and schools. The company often supplies the ovens, warmers and display cases and keeps ownership of them, so customers don't have to pay for equipment. Frozen Beverages, 23.2% of revenue, sells ICEE, Slush Puppie and Parrot Ice drinks in the US, Mexico and Canada. For ICEE, it installs and services the machines and arranges the ingredient supply. In all, it serves about 132,000 dispensers.
Retail Supermarkets, 13.5% of revenue, sells SuperPretzel, Luigi's Italian ice and Minute Maid juice bars (a Coca-Cola trademark) to supermarket chains for eating at home. Sales are concentrated: the top ten customers, five of them food distributors, made up 46% of fiscal 2025 sales.
Price history
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JJSF -4.2% over the year to Oct 28, 2026, total return with dividends reinvested.
How it makes money
By business segment
| Food Service | $1.00B | 63.2% |
| Frozen Beverages | $368.1M | 23.2% |
| Retail Supermarket | $213.8M | 13.5% |
Latest results
- In Q3 FY2026 (ended Jun 27, 2026), revenue was $426.0M, down 6.2% from a year earlier, and net income was $35.3M (-20.1%).
- For fiscal 2025, revenue was $1.58B (+0.5% year over year; +9.1% a year from FY2020 to FY2025) with a 4.1% net margin.
Financial health check
| Revenue growth a year (FY2020–FY2025) | +9.1% good |
|---|---|
| Operating margin | 5.3% watch |
| Free cash flow margin | 5.2% watch |
| Return on equity (FY2025) | 6.8% weak |
| Return on assets (FY2025) | 4.7% watch |
| Net cash (cash minus debt) | $35.1M good |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2020 | $1.02B | $18.3M | $34.3M |
| FY2021 | $1.14B | $55.6M | $47.9M |
| FY2022 | $1.38B | $47.2M | $-61.2M |
| FY2023 | $1.56B | $78.9M | $67.5M |
| FY2024 | $1.57B | $86.6M | $99.5M |
| FY2025 | $1.58B | $65.6M | $82.3M |
Valuation snapshot
| Market value | $1.56B |
|---|---|
| P/E ratio | 24.8 |
| Dividend yield | 3.84% |
Rank among 1514 US companies
Market value at each year end
J & J Snack Foods’s market value went from $2.49B at the end of 2016 to $1.56B on Oct 28, 2026, down 38%; since the end of 2025 it is down 11%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Oct 28, 2026 | $1.56B | -10.9% |
| 2025 | $1.75B | -42.2% |
| 2024 | $3.02B | -6.5% |
| 2023 | $3.23B | +12.3% |
| 2022 | $2.88B | -4.5% |
| 2021 | $3.01B | +2.4% |
| 2020 | $2.94B | -15.4% |
| 2019 | $3.48B | +28.3% |
| 2018 | $2.71B | -4.2% |
| 2017 | $2.83B | +13.7% |
| 2016 | $2.49B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| JJSF price data to Oct 28, 2026 | -4.9% | -4.2% | -15.9% | -8.7% | -1.8% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | -4.9% |
| 2025 | -40.0% |
| 2024 | -5.4% |
| 2023 | +13.7% |
| 2022 | -3.4% |
| 2021 | +3.2% |
| 2020 | -14.2% |
| 2019 | +29.0% |
| 2018 | -3.6% |
| 2017 | +15.2% |
| 2016 | +15.9% |
| 2015 | +8.7% |
| 2014 | +24.4% |
| 2013 | +40.1% |
| 2012 | +21.1% |
| 2011 | +11.6% |
| 2010 | +22.0% |
| 2009 | +12.6% |
| 2008 | +16.5% |
| 2007 | -23.7% |
| 2006 | +40.6% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 19% over that stretch · deepest drop along the way 37.5%, back to its old high 13.2 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 37.3% over that stretch · deepest drop along the way 37.9%, back to its old high 13.7 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 14.1% over that stretch · deepest drop along the way 27.3%, back to its old high 6.3 months after the low |
Insider activity
Form 4 filings from 2025-10-29 to 2026-10-29 (18 read): 1 open-market purchases ($49K) and 0 sales ($0.00).
| Date | Insider | Type | Value |
|---|---|---|---|
| Nov 20, 2025 | Kathleen E Ciaramello Director | buy | $49K |
Who owns it
Large shareholders (13G filings)
| BlackRock, Inc. | 11.2% | Sep 30, 2025 |
| Vanguard Portfolio Management | 5.84% | Mar 31, 2026 |
| Macquarie Group Limited | 4.5% | Sep 30, 2025 |
| Allspring Global Investments Holdings, LLC | 4.3% | Sep 30, 2026 |
ETFs with the most weight in JJSF
| PSCC Invesco S&P SmallCap Consumer Staples ETF | 4.62% |
| SIXS ETC 6 Meridian Small Cap Equity ETF | 1.17% |
| HSMV First Trust Horizon Managed Volatility Small/Mid ETF | 0.62% |
| FVD First Trust Value Line Dividend Index Fund | 0.5% |
| SOVF Sovereign's Capital Flourish Fund | 0.46% |
| SMMV iShares MSCI USA Small-Cap Min Vol Factor ETF | 0.45% |
| SIXL ETC 6 Meridian Low Beta Equity ETF | 0.42% |
| DES WisdomTree U.S. SmallCap Dividend Fund | 0.36% |
What could go wrong
- Heavy reliance on a few big customers. The top ten customers made up 46% of fiscal 2025 sales, and the largest one alone made up 10%. They typically don't sign long-term contracts, so losing or shrinking one account could dent results.
- Sales depend on crowds at public venues. Food Service, 63.2% of fiscal 2025 revenue, sells to stadiums, theme parks, movie theaters, malls and schools. Disease outbreaks or limits on public gatherings could cut sales at these outlets.
- Ingredient bans could force costly recipe changes. Federal or state moves against certain dyes, preservatives or processing aids could force recipe changes, raise costs or alter taste. New front-of-pack nutrition labels or warnings could also hurt sales or shelf placement.
- Thin margins leave little room for cost spikes. Ingredients, packaging and energy are largely open-market commodities. The company kept about 5 cents of operating profit per dollar of sales in fiscal 2025, so cost jumps it can't pass on hurt quickly.
- Tariffs could raise costs of imported supplies. Some raw materials and packaging are imported. The company expects broad US tariffs to bring inflation, possible retaliation by other countries, and higher costs for those supplies.
- Large chains and weak economies limit pricing. Large supermarket chains and wholesale food vendors can resist price increases. In a weak economy, consumers may cut back, making it harder to raise or hold prices and keep selling higher-margin products.
Recent events
- Quarterly results released
- Major agreement signed; New debt or financial obligation; Executive or board change
- Quarterly results released
- Shareholder vote results
- Quarterly results released
- Bylaws or fiscal year changed
- Quarterly results released
For income and retirement investors
J&J Snack Foods pays a dividend. Its yield (yearly dividends divided by the share price) was 3.84% as of October 28, 2026. Total dividends paid rose every year between fiscal 2020 and fiscal 2025, from $42 million to $61 million. There is little room to spare, though. In fiscal 2025, dividends took 92.6% of earnings and 73.9% of free cash flow (cash left after running and investing in the business), and net income fell 24.2%. Buybacks are small: $8 million in fiscal 2025 and none in fiscal 2021 through 2024.
In past downturns, the stock dropped 37.5% in the 2008 financial crisis and 37.9% in the 2020 COVID crash. Each time it got back to its peak 13 to 14 months after the low. It fell 27.3% in the 2022 bear market and recovered in about six months. The slump in the three years to October 28, 2026 went deeper, with the share price down as much as 59.2%. Single stocks carry more risk than diversified funds.
Questions investors ask
How does J&J Snack Foods make money?
It sells frozen snacks, baked goods and frozen drinks, mostly to foodservice outlets such as stadiums, theme parks, movie theaters, convenience stores and schools. In fiscal 2025 (ended September 27, 2025), revenue was $1.58 billion. The Food Service segment brought in 63.2%, Frozen Beverages 23.2% and Retail Supermarkets 13.5%. Bakery goods were the largest product line at 27% of sales, followed by soft pretzels at 18%. Equipment sales and repair services made up 9% of sales.
Is ICEE part of J&J Snack Foods?
Yes. ICEE is the company's main frozen carbonated drink brand. Its Frozen Beverages segment, which also sells Slush Puppie and Parrot Ice, brought in 23.2% of fiscal 2025 revenue across the US, Mexico and Canada. The company installs ICEE machines at customer locations, services them, arranges the ingredient supply and supports in-store promotions. It serves about 132,000 dispensers. The ICEE name also appears on frozen treats sold in supermarkets, such as ICEE Squeeze-Up Tubes.
Does J&J Snack Foods pay a dividend?
Yes. Its dividend yield (yearly dividends divided by the share price) was 3.84% as of October 28, 2026. Total dividends paid rose every year between fiscal 2020 and fiscal 2025, reaching about $61 million. There is little room to spare: dividends took 92.6% of fiscal 2025 earnings and 73.9% of free cash flow (cash left after running and investing in the business). Net income also fell 24.2% that year. As of June 27, 2026, the company held $63 million in cash and investments against $28 million of debt.
How has JJSF stock performed?
Poorly over longer periods. As of October 28, 2026, the share price was down 41% over three years and 17% over ten. Calendar 2025 alone brought a 40% drop, and the deepest fall over the three years was 59.2% from peak to low. Results weakened over the same stretch. Fiscal 2025 sales grew just 0.5% while net income fell 24.2%. In the quarter ended June 27, 2026, sales fell 6.2% and net income 20.1% from a year earlier.
Who are J&J Snack Foods' biggest customers?
Food distributors make up half of its top ten customers. Together, those ten made up 46% of fiscal 2025 sales, up from 43% in fiscal 2023, and the largest single customer made up 10%. Beyond those, J&J sells to snack bars in chain and warehouse club stores, stadiums, theme parks, movie theaters, restaurants and schools. It also sells to most US supermarkets. Big customers typically don't sign long-term contracts, so losing one could hurt results.