At a glance
Intuit Inc is worth $94.09B, about 21 times its fiscal 2026 earnings. Revenue grew 13.9% to $21.45B in fiscal 2026, with 21.3% kept as profit; over 5 years it has grown 17.4% a year. It pays a 1.41% dividend yield, raised every year for at least 9 years, and returned $19.23B to shareholders in dividends and buybacks over FY2022–FY2026. The stock returned −46.5% over the past year with dividends reinvested and −9.9% a year over five years, against +11.5% and +11.7% for the S&P 500. At its worst it fell 36.3% in the 2020 crash (S&P 500: 33.7%) and 43.9% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 3 months and 19 months after the lows.
The business in plain English
Intuit makes financial software and services for consumers, small and mid-market businesses, and accountants. Its main brands are TurboTax, Credit Karma, QuickBooks and Mailchimp. The company says it serves about 93 million customers. In the fiscal year ended July 31, 2026, revenue was $21.4 billion. About 88% of that counted as service revenue rather than product sales, and about 8% came from outside the US.
Global Business Solutions brought in 60% of revenue, or $12.9 billion. It is built around QuickBooks for small businesses and Intuit Enterprise Suite for larger, more complex mid-market firms. Alongside that financial management software, Intuit sells payroll, payment processing, bill pay, business checking accounts through an FDIC-member partner bank, and financing. Mailchimp adds email and social media marketing tools. Intuit Accountant Suite helps accounting firms run their practices and serve clients.
The Consumer segment made up the other 40%, or $8.6 billion. TurboTax sells do-it-yourself and expert-assisted tax preparation in the US and Canada, plus early access to tax refunds. Credit Karma gives users their credit scores and reports and recommends credit cards, loans and insurance. The segment also includes savings and checking accounts through a partner bank, and ProTax software for professional tax preparers, such as Lacerte and ProSeries.
Price history
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INTU -46.5% over the year to Nov 2, 2026, total return with dividends reinvested.
How it makes money
By product or service
| Service | $18.91B | 88.2% |
| Product and other | $2.54B | 11.8% |
By business segment
| Global Business Solutions | $12.86B | 60% |
| Consumer | $8.58B | 40% |
Latest results
- In Q4 FY2026 (ended Jul 31, 2026), revenue was $4.35B, up 13.7% from a year earlier, and net income was $363.0M (-4.7%).
- For fiscal 2026, revenue was $21.45B (+13.9% year over year; +17.4% a year from FY2021 to FY2026) with a 21.3% net margin.
Financial health check
| Revenue growth a year (FY2021–FY2026) | +17.4% good |
|---|---|
| Operating margin | 27.4% good |
| Free cash flow margin | 40.4% good |
| Return on equity (FY2026) | 24% good |
| Return on assets (FY2026) | 12.4% good |
| Net cash (cash minus debt) | $-2.72B watch |
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2021 | $9.63B | $2.06B | $3.20B |
| FY2022 | $12.73B | $2.07B | $3.73B |
| FY2023 | $14.37B | $2.38B | $4.84B |
| FY2024 | $16.29B | $2.96B | $4.69B |
| FY2025 | $18.83B | $3.87B | $6.12B |
| FY2026 | $21.45B | $4.57B | $8.66B |
Valuation snapshot
| Market value | $94.09B |
|---|---|
| P/E ratio | 21.4 |
| Dividend yield | 1.41% |
Rank among 1514 US companies
Market value at each year end
Intuit’s market value went from $29.41B at the end of 2016 to $94.09B on Nov 2, 2026, about 3.2 times as much; since the end of 2025 it is down 49%.
Show as a table
| Year end | Market value | Change |
|---|---|---|
| Nov 2, 2026 | $94.09B | -49.0% |
| 2025 | $184.42B | +4.8% |
| 2024 | $176.00B | +0.6% |
| 2023 | $174.97B | +60.0% |
| 2022 | $109.34B | -40.0% |
| 2021 | $182.14B | +82.5% |
| 2020 | $99.80B | +46.4% |
| 2019 | $68.18B | +33.5% |
| 2018 | $51.08B | +26.6% |
| 2017 | $40.34B | +37.1% |
| 2016 | $29.41B |
Price behavior
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | |
|---|---|---|---|---|---|
| INTU price data to Nov 2, 2026 | -46.1% | -46.5% | -10.3% | -9.9% | +13.6% |
Show as a table
| Year | Price data |
|---|---|
| 2026 (to date) | -46.1% |
| 2025 | +6.1% |
| 2024 | +1.2% |
| 2023 | +61.7% |
| 2022 | -39.1% |
| 2021 | +70.3% |
| 2020 | +46.1% |
| 2019 | +34.1% |
| 2018 | +25.9% |
| 2017 | +39.2% |
| 2016 | +20.2% |
| 2015 | +5.8% |
| 2014 | +22.1% |
| 2013 | +29.7% |
| 2012 | +14.3% |
| 2011 | +7.0% |
| 2010 | +60.4% |
| 2009 | +29.2% |
| 2008 | -24.7% |
| 2007 | +3.6% |
| 2006 | +14.5% |
| 2005 | +21.1% |
| 2004 | -16.7% |
| 2003 | +12.7% |
| 2002 | +9.7% |
| 2001 | +8.5% |
| 2000 | -34.2% |
| 1999 | +148.0% |
| 1998 | +75.8% |
| 1997 | +30.9% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Lost 28.6% over that stretch · deepest drop along the way 38.3%, back to its old high 14.6 months after the low |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 36.3% over that stretch · deepest drop along the way 36.3%, back to its old high 3.3 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 38.2% over that stretch · deepest drop along the way 43.9%, back to its old high 19.2 months after the low |
Insider activity
Form 4 filings from 2025-10-27 to 2026-10-27 (25 read): 0 open-market purchases and 3 sales ($407K), 1 of them under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Value |
|---|---|---|---|
| Aug 27, 2026 | Lauren D Hotz SVP, Chief Accounting Officer | sell | $293K |
| Sep 8, 2026 | Richard L Dalzell Director | sell (plan) | $93K |
| Aug 27, 2026 | Lauren D Hotz SVP, Chief Accounting Officer | sell | $22K |
Who owns it
Large shareholders (13G filings)
| Vanguard Capital Management | 7.53% | Mar 31, 2026 |
ETFs with the most weight in INTU
| FINX Global X FinTech ETF | 6.47% |
| JGRW Jensen Quality Growth ETF | 5.76% |
| CLOD Themes Cloud Computing ETF | 4.71% |
| IGV iShares Expanded Tech-Software Sector ETF | 4.64% |
| BEEZ Honeytree U.S. Equity ETF | 4.45% |
| LRGG Macquarie Focused Large Growth ETF | 3.78% |
| CWS AdvisorShares Focused Equity ETF | 3.74% |
| TOLL Tema Monopolies and Oligopolies ETF | 3.71% |
What could go wrong
- Free government tax filing could cut demand. Tax agencies could offer free filing tools that compete with TurboTax. The IRS's direct filing system was suspended, but supporters keep pushing for it, and the IRS Free File Program could grow.
- Free, low-cost and AI-powered rivals. Intuit faces intense competition in tax, accounting, payments and personal finance, including free and low-cost offerings. Rivals with AI tools or huge user bases could pull customers away or force lower prices.
- Heavy bet on artificial intelligence. Intuit's strategy centers on AI agents that do work for customers. If the technology disappoints, gives wrong answers or faces new rules, the spending may not pay off and its reputation could suffer.
- Loans to businesses and consumers can sour. Intuit provides financing to small and mid-market businesses and access to capital for consumers. If more borrowers fail to repay, especially in a weak economy, it could face serious losses and reputational damage.
- Data breaches and fraud. Intuit holds sensitive financial data for about 93 million customers. A cyberattack on Intuit or its partners, or growing fraud by criminals, could cause large losses and cost it the trust of customers and government agencies.
- Tighter regulation and frequent lawsuits. Intuit's tax, payments, lending and banking-partner products face increasing and changing rules, including privacy laws. It is often sued or questioned by regulators, and a bad outcome could bring penalties or force business changes.
Recent events
- Quarterly results released; Other company announcement
- Other company announcement
- Quarterly results released; Restructuring or exit costs; Investor presentation or announcement; Other company announcement
- Executive or board change
- Investor presentation or announcement
- Quarterly results released; Other company announcement
- Major agreement signed; New debt or financial obligation
- Executive or board change; Shareholder vote results
- Major agreement signed; New debt or financial obligation
- Other company announcement
For income and retirement investors
Intuit pays a small but fast-growing dividend. It has raised the payout at least 9 years in a row through fiscal 2026 (its fiscal year ends July 31). Dividends per share rose from $2.36 in fiscal 2021 to $4.80 in fiscal 2026, about 15% a year. In fiscal 2026 the dividend used 29.5% of earnings and 15.5% of free cash flow (cash left after capital spending). The yield (yearly dividends divided by the share price) was 1.52% as of October 28, 2026. Buybacks are bigger: $14.0 billion over fiscal 2022–2026, versus $5.2 billion in dividends.
The shares have fallen hard in downturns: 38.3% in the 2008 financial crisis, 36.3% in the 2020 COVID crash and 43.9% in the 2022 bear market. They regained their earlier peak about 15, 3 and 19 months after each low. The shares fell about 51% in the year to October 28, 2026. As a single stock, Intuit carries more risk than a diversified fund.
Questions investors ask
How does Intuit make money?
Intuit makes money by selling financial software and services to consumers, small and mid-market businesses, and accountants. In the fiscal year ended July 31, 2026, revenue was $21.4 billion. Global Business Solutions, which includes QuickBooks, Intuit Enterprise Suite, payments, payroll and Mailchimp, brought in 60%. The Consumer segment, which includes TurboTax, Credit Karma and ProTax software for accountants, brought in 40%. About 88% of revenue was service revenue, and about 8% came from outside the US.
Does Intuit raise its dividend every year?
Yes, so far. Intuit has raised its dividend at least 9 years in a row through the fiscal year ended July 31, 2026, and the streak may be longer. Dividends per share grew from $2.36 in fiscal 2021 to $4.80 in fiscal 2026, about 15% a year. The dividend used 29.5% of fiscal 2026 earnings, a fairly low share. The yield was 1.52% as of October 28, 2026, so the income is modest. Past increases do not guarantee future ones.
How much has Intuit stock fallen?
A lot. As of October 28, 2026, the share price was down about 51% over one year, and its worst drop within that year was 62.5%. Over five years it was down 44%, but over 10 years it was up 229%. Meanwhile the business kept growing: in the fiscal year ended July 31, 2026, revenue rose 13.9% and net income rose 18%. At the October 28 price, the shares traded at about 19.9 times fiscal 2026 earnings.
Could free IRS tax filing hurt TurboTax?
Yes. Intuit's annual report lists government tax software as a competitive risk. The IRS's free direct filing system was suspended, but supporters still push for it. The IRS Free File Program, which offers commercial tax software free to qualifying taxpayers, could also gain users. TurboTax is part of the Consumer segment, which made up 40% of revenue in the fiscal year ended July 31, 2026, so that part of the business is the most exposed.
How much debt does Intuit have?
Intuit had about $7.7 billion of total debt as of July 31, 2026, against $5.0 billion of cash and investments. That leaves net debt (debt minus cash) of about $2.7 billion. For comparison, Intuit generated $8.7 billion of free cash flow in fiscal 2026 and had $19.0 billion of shareholders' equity. It took on new debt obligations in January 2026. Its annual report warns that this borrowing may hurt its financial condition and future results.