At a glance
GEND charges 0.38% a year, above the 0.15% average of the 6 funds most like it (the 6th cheapest of 7). It has $4.9M in assets, the 7th largest of that group; it paid 1.48% of its price in distributions over the past 12 months, quarterly. Its ten largest positions make up 40.1% of the fund, out of 32 in all.
The short version
Genter Capital Dividend Income ETF (GEND) is an actively managed fund holding 25 to 50 mostly US dividend-paying stocks, led by Northern Trust, CVS Health and Enbridge, and may sell call options on some holdings for extra income. Its screens favor rising, tax-favored dividends and investment-grade credit ratings. It is small, with about $4.9 million in net assets as of July 31, 2026, and charges 0.38% a year, versus 0.06% for SCHD and VYM.
Price history
The interactive chart needs JavaScript.
GEND — over the year to Oct 27, 2026, total return with distributions reinvested.
How it has behaved
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | Since start | |
|---|---|---|---|---|---|---|
| GEND price data to Oct 27, 2026 | +7.6% | — | — | — | — | — |
- The deepest fall in its price history was 5.4% (Sep 3, 2026 to Sep 30, 2026), recovered by Oct 22, 2026.
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Before this security existed |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Before this security existed |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Before this security existed |
Dividends and income
No distribution history is available for this fund.
Distributions through Oct 27, 2026.What's inside
As of Jul 31, 2026, the fund held 32 securities; the ten largest made up 40.08% of assets, and 3.77% sat in cash and money-market holdings.
| Holding | Weight | |
|---|---|---|
| Northern Trust Corp | 4.67% | |
| CVS Health Corp | 4.47% | |
| Enbridge Inc | 4.12% | |
| JPMorgan Chase & Co | 4.03% | |
| M&T Bank Corp | 3.92% | |
| Altria Group Inc | 3.86% | |
| Devon Energy Corp | 3.82% | |
| Accenture PLC | 3.80% | |
| Chevron Corp | 3.78% | |
| Merck & Co Inc | 3.61% | |
| Phillips 66 | 3.42% | |
| Emerson Electric Co | 3.22% | |
| Comcast Corp | 3.18% | |
| United Parcel Servic | 3.10% | |
| PepsiCo Inc | 3.02% |
By country
United States 83.69%Ireland 8.27%Canada 4.12%By asset type
Stocks 96.08%By sector
Sectors of the companies held, for the 77.8% of the fund in companies that have a stock page here; other holdings and cash aren't classified. Source: N-PORT holdings report as of Jul 31, 2026. Cash, money-market funds and derivatives are shown separately from the securities list.What changed recently
- Over the three months to Jul 31, 2026, investors added a net $246K (creations minus redemptions, per the N-PORT report).
- Monthly total returns reported for that quarter: -0.48%, +0.59%, +3.22%.
How it works
GEND is actively managed, not tied to an index. Sub-advisor Genter Capital Management picks 25 to 50 stocks across many sectors. At least 80% of assets go into US stocks with a dividend record, mainly companies with a market value of $2 billion or more when first bought. Sector weights shift with Genter's economic outlook.
Genter's three-step process starts with US companies that paid a dividend in each of the past four quarters. It screens for dividends taxed at lower capital-gains rates, a dividend raised from the prior quarter and investment-grade credit ratings, then studies valuations and financial statements, and finally weighs each stock's upside against its risk. Reasons to sell include a stock hitting its price target, topping 5% of the fund, losing its investment-grade rating or paying out an unsustainable share of earnings. Turnover, a measure of trading, was a low 9.34%.
Genter also sells call options on some holdings. A call gives the buyer the right to buy the stock at a set “strike” price, here 0% to 15% above the market price. The fund keeps the fee it collects (the premium) but gives up gains above the strike. If a stock climbs past it, the fund buys the call back rather than hand over shares. The July 31, 2026, holdings report listed no options.
What it really costs
- GEND charges 0.38% a year, versus an average of 0.15% for the similar funds below (6th of 7, cheapest first).
- Of that, 0.2% is the management fee; the rest covers other fund expenses.
- Using the prospectus's standard example, $10,000 invested would cost about $39 in the first year and $480 over 10 years (assuming a 5% annual return).
| Cost of $10,000 (SEC example) | 1 yr | 3 yrs | 5 yrs | 10 yrs |
|---|---|---|---|---|
| GEND | $39 | $122 | $213 | $480 |
Structure and tax notes
- Generates much of its income from selling options (directly or through notes). That income is usually taxed as ordinary income rather than as qualified dividends, and the strategy gives up some upside in strong markets.
In a retirement portfolio
With $4.9 million in net assets as of July 31, 2026, a 32-stock active portfolio and a modest yield, it fits better as a small add-on than as a core or main income holding.
GEND offers a hand-picked mix of dividend payers led by health care, financials and energy as of July 31, 2026. Income is modest: dividends over the year to October 27, 2026, yielded 1.48%, paid quarterly. At 0.38% a year, it costs more than similar funds, which average 0.15%; the SEC's $10,000 example shows costs of $39 after one year and $480 after 10 years.
It launched December 27, 2024, too late for the 2008, 2020 or 2022 downturns. In price history from June 9, 2026, the deepest drop was 5.4%, from September 3 to 30, 2026, with the loss erased by October 22. That says little about a bear market, when a retiree might need to sell. With $4.9 million in assets as of July 31, 2026, it could be closed. Past results don't predict future returns, and a plan should look at the whole portfolio, not one fund.
Who it may suit — and who should look elsewhere
May suit
- Investors wanting an actively picked dividend portfolio of 32 stocks, tilted toward health care, financials and energy as of July 31, 2026.
- Investors who prize dividend growth and credit quality: it screens for dividends raised from the prior quarter and investment-grade ratings.
- Taxable-account investors who value its screen for dividends taxed at lower capital-gains rates, though option income is usually taxed as ordinary income.
Look elsewhere if
- Cost-focused investors: its 0.38% expense ratio ranks 6th of 7 against similar dividend ETFs, versus 0.06% for SCHD and VYM.
- Those wary of closure risk in small, young funds: it held about $4.9 million as of July 31, 2026, and launched December 27, 2024.
- Investors who need sizable income: dividends over the year to October 27, 2026, yielded 1.48%, paid quarterly.
Close alternatives
Matched by closest holdings overlap from the latest N-PORT reports (no similar fund shares 20% or more of its holdings).
| Fund | Overlap | Cost | Net assets | 1 yr | 3 yr |
|---|---|---|---|---|---|
| GEND this fund | — | 0.38% | $4.9M | — | — |
| SCHD Schwab US Dividend Equity ETF · different strategy | 20% | 0.06% | $112.34B | +38.9% | +19.9% |
| VYM Vanguard High Dividend Yield Index ETF · different strategy | 20% | 0.06% | $99.19B | +19.1% | +21.2% |
| DGRO iShares Core Dividend Growth ETF · different strategy | 19% | 0.08% | $42.77B | +21.8% | +20.6% |
| VIG Vanguard Dividend Appreciation ETF · different strategy | 17% | 0.05% | $130.90B | +15.6% | +19.8% |
| DGRW WisdomTree US Quality Dividend Growth Fund · different strategy | 11% | 0.28% | $16.60B | +11.7% | +17.0% |
| DVY iShares Select Dividend ETF · different strategy | 8% | 0.38% | $23.47B | +21.5% | +19.2% |
Questions investors ask
Is GEND a covered call ETF?
Partly. GEND is mainly an actively managed dividend stock fund, but Genter Capital Management may sell covered calls. These are contracts giving a buyer the right to purchase a stock the fund owns at a set price 0% to 15% above the market. The fund keeps the fee, called a premium, but gives up gains above that price. Calls are written selectively, not across the whole portfolio, and the July 31, 2026, holdings report listed none. Option income is usually taxed as ordinary income.
Does GEND pay monthly dividends?
No. GEND pays dividends quarterly. In the year to October 27, 2026, it paid about $0.20 per share, a yield of 1.48%. That is modest for a fund with “income” in its name. Its screens look for dividend increases, investment-grade credit and dividends taxed at lower capital-gains rates, not the highest yields. That tax focus mainly helps in taxable accounts.
What's the difference between GEND and SCHD?
Cost, size and approach. GEND charges 0.38% a year versus 0.06% for Schwab US Dividend Equity ETF (SCHD). SCHD held about $112.3 billion as of August 31, 2026; GEND held about $4.9 million as of July 31, 2026. GEND's managers hand-pick 25 to 50 stocks and may sell call options; SCHD follows a different strategy. Only about 20% of their holdings overlap, so SCHD is a comparison point, not a close substitute.
Is GEND good for retirement income?
It may play a small role in a retirement portfolio, but it is a modest income source. The yield was 1.48% as of October 27, 2026, paid quarterly. The fund launched December 27, 2024, after the 2008, 2020 and 2022 downturns, and its deepest drop in price history from June 9, 2026, was 5.4%. It costs 0.38% a year, or $480 over 10 years on $10,000 in the SEC's standard example, and held about $4.9 million in net assets as of July 31, 2026.
What are GEND's top holdings?
As of July 31, 2026, GEND held 32 stocks, and the top 10 made up 40.08% of assets. The largest were Northern Trust (4.67%), CVS Health (4.47%), Enbridge (4.12%), JPMorgan Chase (4.03%) and M&T Bank (3.92%), followed by Altria, Devon Energy, Accenture, Chevron and Merck. Health care, financials and energy led its sectors. About 84% was in US companies, 8.27% in Ireland-registered firms such as Accenture and 4.12% in Canada's Enbridge; cash was 3.77%.