At a glance
BUYZ charges 0.5% a year, below the 0.6% average of the 8 funds most like it (the cheapest of 9). It has $5.1M in assets, the 9th largest of that group. Over the past year it returned −18.6% with distributions reinvested (S&P 500: +11.5%), the weakest of those 9 funds; over three years it returned +15.7% a year. At its worst it fell 50.7% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 37 months after the low. Its ten largest positions make up 49.2% of the fund, out of 58 in all.
The short version
Franklin Disruptive Commerce ETF (BUYZ) is an actively managed Franklin Templeton fund that picks stocks tied to online shopping, digital payments and delivery. As of June 30, 2026, its largest holdings were Amazon and Shopify. Its 0.50% expense ratio, the yearly fee, is below the 0.60% average for similar funds. But with about $5.1 million in assets, it is the smallest in that group, and it lost 49.65% in 2022.
Price history
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BUYZ -18.6% over the year to Oct 27, 2026, total return with distributions reinvested.
How it has behaved
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | Since start | |
|---|---|---|---|---|---|---|
| BUYZ official prospectus, to Dec 31, 2025 | — | +8.64% | — | -4.76% | — | +8.57% |
| Russell 3000® Index index, same period | — | +17.15% | — | +13.15% | — | +15.36% |
| BUYZ price data to Oct 27, 2026 | -11.4% | -18.6% | +15.7% | -6.6% | — | -8.4% |
- Over the year to Oct 27, 2026, BUYZ returned -18.6%, 9th of 9 among similar funds.
- Its 5-year annualized return was -6.6%.
- Its worst full calendar year was 2022 (-49.8%); its best was 2023 (+39.1%).
- The deepest fall in its price history was 66% (Feb 22, 2021 to Oct 14, 2022), not yet recovered.
Show as a table
| Year | Price data | Prospectus (official) |
|---|---|---|
| 2026 (to date) | -11.4% | — |
| 2025 | +8.7% | +8.64% |
| 2024 | +28.3% | +28.16% |
| 2023 | +39.1% | +38.76% |
| 2022 | -49.8% | -49.65% |
| 2021 | — | -19.45% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Before this security existed |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Before this security existed |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 50% over that stretch · deepest drop along the way 50.7%, back to its old high 37.1 months after the low |
Dividends and income
Show as a table
| Year | Per share | Change |
|---|---|---|
| 2024 | $0.0300 |
What's inside
As of Jun 30, 2026, the fund held 58 securities; the ten largest made up 49.17% of assets.
| Holding | Weight | |
|---|---|---|
| AMAZON.COM INC | 10.99% | |
| SHOPIFY INC | 8.43% | |
| APPLOVIN CORP | 5.31% | |
| ALPHABET INC | 4.02% | |
| META PLATFORMS INC | 3.88% | |
| CARVANA COMPANY | 3.64% | |
| DOORDASH INC | 3.29% | |
| EBAY INC | 3.26% | |
| MERCADOLIBRE INC | 3.26% | |
| WALMART INC | 3.08% | |
| BOOKING HOLDINGS INC | 3.00% | |
| MASTERCARD INC | 2.97% | |
| NETFLIX INC | 2.69% | |
| COSTCO WHOLESALE CORP | 2.58% | |
| PROLOGIS INC | 2.50% |
By country
United States 80.44%Canada 9.18%Cayman Islands 4.04%Luxembourg 1.65%Netherlands 1.15%By asset type
Stocks 98.35%By sector
Sectors of the companies held, for the 59.9% of the fund in companies that have a stock page here; other holdings and cash aren't classified. Source: N-PORT holdings report as of Jun 30, 2026. Cash, money-market funds and derivatives are shown separately from the securities list.What changed recently
- Over the three months to Jun 30, 2026, investors withdrew a net $1.8M (creations minus redemptions, per the N-PORT report).
- Monthly total returns reported for that quarter: +9.88%, -0.48%, -3.27%.
How it works
BUYZ does not track an index. It is an actively managed ETF, so Franklin Templeton's investment manager picks the stocks. Under normal conditions, at least 80% of net assets go into companies the manager sees as tied to “disruptive commerce.” The prospectus defines that broadly: e-commerce, auctions, the sharing economy, electronic payments, drop shipping (shipping orders straight from a supplier), direct marketing and falling transport and delivery costs.
The manager uses its own “bottom-up,” company-by-company research to find the companies that stand to gain most from changes in how consumers and businesses shop. It may own companies of any size, sector or country, including emerging markets. Because there is no index, there is no set weighting formula or rebalancing date, and the manager decides how big each position is. It may exit a stock that hits a valuation target or position-size limit, or whose business or policy outlook gets worse. It may also exit when better ideas appear. Portfolio turnover, a measure of trading activity, was 34%.
BUYZ is “non-diversified,” so it can hold bigger stakes in fewer companies. It also concentrates in consumer discretionary industries, whose sales depend on spending people can put off. As of June 30, 2026, it had 58 holdings, and the 10 largest made up 49% of assets. Amazon led at 11.0%, followed by Shopify at 8.4%. About 80% was in US companies. It held no derivatives.
What it really costs
- BUYZ charges 0.5% a year, versus an average of 0.6% for the similar funds below (1st of 9, cheapest first).
- Using the prospectus's standard example, $10,000 invested would cost about $51 in the first year and $629 over 10 years (assuming a 5% annual return).
| Cost of $10,000 (SEC example) | 1 yr | 3 yrs | 5 yrs | 10 yrs |
|---|---|---|---|---|
| BUYZ | $51 | $160 | $279 | $629 |
In a retirement portfolio
BUYZ is a concentrated, actively managed bet on e-commerce stocks that lost 49.65% in 2022, so it fits as a small add-on rather than a core holding.
BUYZ is a concentrated bet on online shopping and payments. Launched in 2020, it has no 2008 record, and its price history here starts in February 2021, after the COVID crash. In the 2022 market downturn it fell 50.7% from January 3 to June 16, 2022. It did not get back to its starting level until July 18, 2025, about 37 months later. A deeper 66% drop, from February 2021 to October 2022, was still not made back as of October 27, 2026. Anyone withdrawing money during 2022, when it lost 49.65%, would have locked in big losses.
It paid no distributions in the year to October 27, 2026, so it provides no income. It costs 0.50% a year. In the SEC's standard example ($10,000 invested, 5% annual returns), that comes to $51 in year one and $629 over 10 years. Past results don't predict the future, and a plan should look at the whole portfolio, not one fund.
Who it may suit — and who should look elsewhere
May suit
- Investors who want a small, actively picked stake in e-commerce and payments companies such as Amazon, Shopify and MercadoLibre, at 0.50% a year.
- Long-term holders who can ride out deep drops: it fell 66% from February 2021 to October 2022 and hadn't recovered by October 27, 2026.
- Those who prefer a manager's picks among retailers, payment and delivery companies, and accept a top 10 making up 49% of assets (June 30, 2026).
Look elsewhere if
- Investors who need income from their holdings: BUYZ paid no distributions in the year to October 27, 2026.
- Anyone uneasy with a very small fund: net assets were about $5.1 million as of June 30, 2026, the smallest of nine similar funds.
- Those wanting steadier results: it lost 49.65% in 2022 and returned -4.76% a year over the five years to December 31, 2025.
Close alternatives
Matched by holdings overlap from the latest N-PORT reports.
| Fund | Overlap | Cost | Net assets | 1 yr | 3 yr |
|---|---|---|---|---|---|
| BUYZ this fund | — | 0.5% | $5.1M | -18.6% | +15.7% |
| PNQI Invesco NASDAQ Internet ETF | 38% | 0.6% | $512.2M | -10.9% | +20.2% |
| MILN Global X Millennial Consumer ETF | 35% | 0.5% | $95.3M | -12.5% | +15.2% |
| FDN First Trust Dow Jones Internet Index Fund | 32% | 0.51% | $4.98B | -1.2% | +23.7% |
| IBUY Amplify Online Retail ETF | 31% | 0.65% | $107.3M | -6.8% | +20.2% |
| TSEL Touchstone Sands Capital US Select Growth E… | 26% | 0.67% | $83.5M | -9.4% | — |
| FFOG Franklin Focused Growth ETF FOCUSED GROWTH … | 23% | 0.55% | $311.7M | -0.4% | — |
| WINN Harbor Long-Term Growers ETF | 23% | 0.57% | $1.13B | +5.5% | +25.4% |
Questions investors ask
Does BUYZ pay dividends?
No. BUYZ paid no distributions in the 12 months to October 27, 2026, so its yield over that period was 0%. That fits its stated objective of capital appreciation, which means growth in share value rather than income. Anyone who needs regular cash from this holding would have to cash in shares. That can mean taking losses in down years such as 2022, when the fund lost 49.65%.
Is BUYZ an index fund?
No. BUYZ is an actively managed ETF. Franklin Templeton's investment manager does its own company-by-company research to pick stocks tied to e-commerce, digital payments, delivery and related trends. The prospectus compares its returns with the Russell 3000 Index, a broad measure of US stocks. Over the five years to December 31, 2025, BUYZ returned -4.76% a year, versus 13.15% for the Russell 3000. In 2025 alone, it returned 8.64% versus 17.15%.
What are the top holdings in BUYZ?
As of June 30, 2026, BUYZ's largest holdings were Amazon (11.0%), Shopify (8.4%), AppLovin (5.3%), Alphabet (4.0%) and Meta Platforms (3.9%). Carvana, DoorDash, eBay, MercadoLibre and Walmart completed the top 10, which together made up 49% of the fund. It had 58 holdings in all, with about 80% in US companies and 9% in Canadian ones. Because the fund is non-diversified, a few companies can move it a lot.
What's the difference between BUYZ and PNQI?
The main differences are cost, size and past returns. Of the similar funds, Invesco NASDAQ Internet ETF (PNQI) shares the most holdings with BUYZ, about 38%. BUYZ is cheaper, at 0.50% a year versus 0.60%. But PNQI had about $512 million in assets as of July 31, 2026, against roughly $5.1 million for BUYZ as of June 30, 2026. As of October 27, 2026, PNQI returned -10.9% over one year and 20.2% a year over three years. BUYZ returned -18.6% and 15.7%.
Is BUYZ a high-risk ETF?
Yes, its record shows high risk. BUYZ lost 49.65% in 2022, and it fell 32.22% in its worst quarter, which ended June 30, 2022. From February 22, 2021, to October 14, 2022, it dropped 66%, and it had not made back that loss as of October 27, 2026. Its volatility, a measure of how widely returns swing, was 23.4% for the year to that date. It is also non-diversified and concentrated in consumer discretionary industries.