Franklin Disruptive Commerce ETF

BUYZFranklin TempletonEquity
Expense ratio0.5%
Net assets$5.1M
Holdings58
Yield (TTM)0%
1 week-3.1%
1 month+2.5%
3 months+4.1%
6 months-0.2%
YTD-11.4%
1 year-18.6%
3 years*+15.7%
5 years*-6.6%

Total returns with distributions reinvested; * a year. Prices as of Oct 27, 2026 · filings through Jun 30, 2026 · page updated Nov 3, 2026

At a glance

BUYZ charges 0.5% a year, below the 0.6% average of the 8 funds most like it (the cheapest of 9). It has $5.1M in assets, the 9th largest of that group. Over the past year it returned −18.6% with distributions reinvested (S&P 500: +11.5%), the weakest of those 9 funds; over three years it returned +15.7% a year. At its worst it fell 50.7% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 37 months after the low. Its ten largest positions make up 49.2% of the fund, out of 58 in all.

The short version

Franklin Disruptive Commerce ETF (BUYZ) is an actively managed Franklin Templeton fund that picks stocks tied to online shopping, digital payments and delivery. As of June 30, 2026, its largest holdings were Amazon and Shopify. Its 0.50% expense ratio, the yearly fee, is below the 0.60% average for similar funds. But with about $5.1 million in assets, it is the smallest in that group, and it lost 49.65% in 2022.

Price history

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BUYZ -18.6% over the year to Oct 27, 2026, total return with distributions reinvested.

Prices through Oct 27, 2026. Total return: the price with distributions reinvested.

How it has behaved

Volatility (1 year)23.4%annualized; the S&P 500 is usually 15–20%
Worst drop (1 year)-29.1%3 years: -30.9% · all history: -66.0%
Beta vs S&P 5001.21moves more than the market
Sharpe ratio (1 year)-0.97return above cash per unit of risk
Since price data starts-8.4%a year over 5.7 years
Total over 5 years-29%
52-week range$30.96 – $43.65
Last price $35.54 on Oct 27, 2026, 18.6% below the 52-week high · above its 200-day average ($35.00).
YTD1 yr3 yr5 yr10 yrSince start
BUYZ official prospectus, to Dec 31, 2025—+8.64%—-4.76%—+8.57%
Russell 3000® Index index, same period—+17.15%—+13.15%—+15.36%
BUYZ price data to Oct 27, 2026-11.4%-18.6%+15.7%-6.6%—-8.4%
Multi-year figures are annualized total returns with distributions reinvested. "Official" figures are the SEC-standard returns from the fund's prospectus; the price-data row is computed from daily prices. Price data starts 2021-02-22, after the fund's launch on 2020-02-25; figures "since start" cover the available history only.
  • Over the year to Oct 27, 2026, BUYZ returned -18.6%, 9th of 9 among similar funds.
  • Its 5-year annualized return was -6.6%.
  • Its worst full calendar year was 2022 (-49.8%); its best was 2023 (+39.1%).
  • The deepest fall in its price history was 66% (Feb 22, 2021 to Oct 14, 2022), not yet recovered.
-50%202239%202328%20249%2025-11%2026*
-50%202239%202328%20249%2025-11%2026*
Calendar-year total returns from price data, distributions reinvested. * 2026 is year to date. From the prospectus: best quarter +19.06% (Jun 30, 2025), worst -32.22% (Jun 30, 2022).
Show as a table
YearPrice dataProspectus (official)
2026 (to date)-11.4%—
2025+8.7%+8.64%
2024+28.3%+28.16%
2023+39.1%+38.76%
2022-49.8%-49.65%
2021—-19.45%
2008 financial crisis
stocks fell Oct 9, 2007 – Mar 9, 2009
Before this security existed
2020 COVID crash
stocks fell Feb 19, 2020 – Mar 23, 2020
Before this security existed
2022 bear market
stocks fell Jan 3, 2022 – Oct 12, 2022
Lost 50% over that stretch · deepest drop along the way 50.7%, back to its old high 37.1 months after the low

Dividends and income

Yield (last 12 months)0%distributions ÷ price
Paid in the last 12 months$0.00per share, split-adjusted
How oftennone in the last year 
Latest payment$0.0300Dec 20, 2024
$0.032024
$0.032024
Distributions per share by calendar year, adjusted for a share split. * 2026 to Oct 27, 2026.
Show as a table
YearPer shareChange
2024$0.0300
Distributions through Oct 27, 2026.

What's inside

As of Jun 30, 2026, the fund held 58 securities; the ten largest made up 49.17% of assets.

HoldingWeight
AMAZON.COM INC10.99%
SHOPIFY INC8.43%
APPLOVIN CORP5.31%
ALPHABET INC4.02%
META PLATFORMS INC3.88%
CARVANA COMPANY3.64%
DOORDASH INC3.29%
EBAY INC3.26%
MERCADOLIBRE INC3.26%
WALMART INC3.08%
BOOKING HOLDINGS INC3.00%
MASTERCARD INC2.97%
NETFLIX INC2.69%
COSTCO WHOLESALE CORP2.58%
PROLOGIS INC2.50%

By country

United States 80.44%Canada 9.18%Cayman Islands 4.04%Luxembourg 1.65%Netherlands 1.15%

By asset type

Stocks 98.35%

By sector

Consumer discretionary26.3%
Communication services11.4%
Financials6.3%
Consumer staples5.7%
Technology5.3%
Real estate2.5%
Industrials2.4%
Not classified40.1%
Sectors of the companies held, for the 59.9% of the fund in companies that have a stock page here; other holdings and cash aren't classified. Source: N-PORT holdings report as of Jun 30, 2026. Cash, money-market funds and derivatives are shown separately from the securities list.

What changed recently

  • Over the three months to Jun 30, 2026, investors withdrew a net $1.8M (creations minus redemptions, per the N-PORT report).
  • Monthly total returns reported for that quarter: +9.88%, -0.48%, -3.27%.

How it works

BUYZ does not track an index. It is an actively managed ETF, so Franklin Templeton's investment manager picks the stocks. Under normal conditions, at least 80% of net assets go into companies the manager sees as tied to “disruptive commerce.” The prospectus defines that broadly: e-commerce, auctions, the sharing economy, electronic payments, drop shipping (shipping orders straight from a supplier), direct marketing and falling transport and delivery costs.

The manager uses its own “bottom-up,” company-by-company research to find the companies that stand to gain most from changes in how consumers and businesses shop. It may own companies of any size, sector or country, including emerging markets. Because there is no index, there is no set weighting formula or rebalancing date, and the manager decides how big each position is. It may exit a stock that hits a valuation target or position-size limit, or whose business or policy outlook gets worse. It may also exit when better ideas appear. Portfolio turnover, a measure of trading activity, was 34%.

BUYZ is “non-diversified,” so it can hold bigger stakes in fewer companies. It also concentrates in consumer discretionary industries, whose sales depend on spending people can put off. As of June 30, 2026, it had 58 holdings, and the 10 largest made up 49% of assets. Amazon led at 11.0%, followed by Shopify at 8.4%. About 80% was in US companies. It held no derivatives.

What it really costs

  • BUYZ charges 0.5% a year, versus an average of 0.6% for the similar funds below (1st of 9, cheapest first).
  • Using the prospectus's standard example, $10,000 invested would cost about $51 in the first year and $629 over 10 years (assuming a 5% annual return).
Cost of $10,000 (SEC example)1 yr3 yrs5 yrs10 yrs
BUYZ$51$160$279$629
SEC standard example: $10,000 invested, 5% annual return, shares sold at the end of each period.

In a retirement portfolio

RoleSatellite (higher risk)

BUYZ is a concentrated, actively managed bet on e-commerce stocks that lost 49.65% in 2022, so it fits as a small add-on rather than a core holding.

BUYZ is a concentrated bet on online shopping and payments. Launched in 2020, it has no 2008 record, and its price history here starts in February 2021, after the COVID crash. In the 2022 market downturn it fell 50.7% from January 3 to June 16, 2022. It did not get back to its starting level until July 18, 2025, about 37 months later. A deeper 66% drop, from February 2021 to October 2022, was still not made back as of October 27, 2026. Anyone withdrawing money during 2022, when it lost 49.65%, would have locked in big losses.

It paid no distributions in the year to October 27, 2026, so it provides no income. It costs 0.50% a year. In the SEC's standard example ($10,000 invested, 5% annual returns), that comes to $51 in year one and $629 over 10 years. Past results don't predict the future, and a plan should look at the whole portfolio, not one fund.

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Who it may suit — and who should look elsewhere

May suit

  • Investors who want a small, actively picked stake in e-commerce and payments companies such as Amazon, Shopify and MercadoLibre, at 0.50% a year.
  • Long-term holders who can ride out deep drops: it fell 66% from February 2021 to October 2022 and hadn't recovered by October 27, 2026.
  • Those who prefer a manager's picks among retailers, payment and delivery companies, and accept a top 10 making up 49% of assets (June 30, 2026).

Look elsewhere if

  • Investors who need income from their holdings: BUYZ paid no distributions in the year to October 27, 2026.
  • Anyone uneasy with a very small fund: net assets were about $5.1 million as of June 30, 2026, the smallest of nine similar funds.
  • Those wanting steadier results: it lost 49.65% in 2022 and returned -4.76% a year over the five years to December 31, 2025.

Close alternatives

Matched by holdings overlap from the latest N-PORT reports.

FundOverlapCostNet assets1 yr3 yr
BUYZ this fund—0.5%$5.1M-18.6%+15.7%
PNQI Invesco NASDAQ Internet ETF38%0.6%$512.2M-10.9%+20.2%
MILN Global X Millennial Consumer ETF35%0.5%$95.3M-12.5%+15.2%
FDN First Trust Dow Jones Internet Index Fund32%0.51%$4.98B-1.2%+23.7%
IBUY Amplify Online Retail ETF31%0.65%$107.3M-6.8%+20.2%
TSEL Touchstone Sands Capital US Select Growth E…26%0.67%$83.5M-9.4%—
FFOG Franklin Focused Growth ETF FOCUSED GROWTH …23%0.55%$311.7M-0.4%—
WINN Harbor Long-Term Growers ETF23%0.57%$1.13B+5.5%+25.4%
Net assets from each fund's latest N-PORT or annual report where available. Returns through Oct 27, 2026.

Questions investors ask

Does BUYZ pay dividends?

No. BUYZ paid no distributions in the 12 months to October 27, 2026, so its yield over that period was 0%. That fits its stated objective of capital appreciation, which means growth in share value rather than income. Anyone who needs regular cash from this holding would have to cash in shares. That can mean taking losses in down years such as 2022, when the fund lost 49.65%.

Is BUYZ an index fund?

No. BUYZ is an actively managed ETF. Franklin Templeton's investment manager does its own company-by-company research to pick stocks tied to e-commerce, digital payments, delivery and related trends. The prospectus compares its returns with the Russell 3000 Index, a broad measure of US stocks. Over the five years to December 31, 2025, BUYZ returned -4.76% a year, versus 13.15% for the Russell 3000. In 2025 alone, it returned 8.64% versus 17.15%.

What are the top holdings in BUYZ?

As of June 30, 2026, BUYZ's largest holdings were Amazon (11.0%), Shopify (8.4%), AppLovin (5.3%), Alphabet (4.0%) and Meta Platforms (3.9%). Carvana, DoorDash, eBay, MercadoLibre and Walmart completed the top 10, which together made up 49% of the fund. It had 58 holdings in all, with about 80% in US companies and 9% in Canadian ones. Because the fund is non-diversified, a few companies can move it a lot.

What's the difference between BUYZ and PNQI?

The main differences are cost, size and past returns. Of the similar funds, Invesco NASDAQ Internet ETF (PNQI) shares the most holdings with BUYZ, about 38%. BUYZ is cheaper, at 0.50% a year versus 0.60%. But PNQI had about $512 million in assets as of July 31, 2026, against roughly $5.1 million for BUYZ as of June 30, 2026. As of October 27, 2026, PNQI returned -10.9% over one year and 20.2% a year over three years. BUYZ returned -18.6% and 15.7%.

Is BUYZ a high-risk ETF?

Yes, its record shows high risk. BUYZ lost 49.65% in 2022, and it fell 32.22% in its worst quarter, which ended June 30, 2022. From February 22, 2021, to October 14, 2022, it dropped 66%, and it had not made back that loss as of October 27, 2026. Its volatility, a measure of how widely returns swing, was 23.4% for the year to that date. It is also non-diversified and concentrated in consumer discretionary industries.

Sources

  • 485BPOS prospectus (risk/return XBRL), filed Jul 27, 2026 — SEC EDGAR
  • N-PORT holdings report, filed Aug 27, 2026 — SEC EDGAR
  • Prices: daily prices and distributions through Oct 27, 2026

For education only, not investment advice. Past performance does not predict future results.