At a glance
IPAY charges 0.75% a year, above the 0.57% average of the 4 funds most like it (the most expensive of 5). It has $152.4M in assets, the 3rd largest of that group; it paid 0.85% of its price in distributions over the past 12 months, annual. Over the past year it returned −16.5% with distributions reinvested (S&P 500: +11.5%), 2nd of those 5 funds; over three years it returned +11.7% a year. At its worst it fell 42.9% in the 2020 crash (S&P 500: 33.7%) and 36.7% in the 2022 bear market (S&P 500: 24.5%), and was back at its earlier high 5 months and 26 months after the lows. Its ten largest positions make up 54.6% of the fund, out of 40 in all.
The short version
Amplify Mobile Payments ETF (IPAY) is an index fund. It tracks the Nasdaq CTA Global Digital Payments Index, which holds about 40 card networks, payment processors and payment-software companies, including American Express, Capital One, Visa, Mastercard and PayPal. Its 0.75% expense ratio is the highest among five similar fintech funds, whose average is 0.57%. It is also a narrow, non-diversified bet on one corner of financial services, and its price swings have been large.
Price history
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IPAY -16.5% over the year to Oct 27, 2026, total return with distributions reinvested.
How it has behaved
| YTD | 1 yr | 3 yr | 5 yr | 10 yr | Since start | |
|---|---|---|---|---|---|---|
| IPAY official prospectus, to Dec 31, 2024 | — | -9.75% | — | -4.49% | +8.11% | +7.55% |
| IPAY price data to Oct 27, 2026 | -7.1% | -16.5% | +11.7% | -5.8% | +7.2% | +6.2% |
- Over the year to Oct 27, 2026, IPAY returned -16.5%, 2nd of 5 among similar funds.
- Its 5-year annualized return was -5.8% and its 10-year +7.2%.
- In the 2020 COVID crash it fell 42.9% and regained its old high 5.1 months after the low.
- Its worst full calendar year was 2022 (-32.4%); its best was 2019 (+41.9%).
- The deepest fall in its price history was 51.7% (Apr 28, 2021 to Oct 27, 2023), not yet recovered.
Show as a table
| Year | Price data | Prospectus (official) |
|---|---|---|
| 2026 (to date) | -7.1% | — |
| 2025 | -9.6% | -9.75% |
| 2024 | +25.9% | +25.81% |
| 2023 | +18.3% | +18.35% |
| 2022 | -32.4% | -32.20% |
| 2021 | -12.7% | -12.75% |
| 2020 | +34.2% | +34.01% |
| 2019 | +41.9% | +41.82% |
| 2018 | +0.9% | +1.33% |
| 2017 | +36.4% | +36.87% |
| 2016 | +4.6% | +4.12% |
| 2008 financial crisis stocks fell Oct 9, 2007 – Mar 9, 2009 | Before this security existed |
|---|---|
| 2020 COVID crash stocks fell Feb 19, 2020 – Mar 23, 2020 | Lost 42.9% over that stretch · deepest drop along the way 42.9%, back to its old high 5.1 months after the low |
| 2022 bear market stocks fell Jan 3, 2022 – Oct 12, 2022 | Lost 36.2% over that stretch · deepest drop along the way 36.7%, back to its old high 25.5 months after the low |
Dividends and income
Show as a table
| Year | Per share | Change |
|---|---|---|
| 2025 | $0.4100 | -8.9% |
| 2024 | $0.4500 | +1025.0% |
| 2023 | $0.0400 | +100.0% |
| 2019 | $0.0200 | -91.7% |
| 2018 | $0.2400 | +2300.0% |
| 2017 | $0.0100 | -92.3% |
| 2016 | $0.1300 |
What's inside
As of Jun 30, 2026, the fund held 40 securities; the ten largest made up 54.63% of assets. It also reported 4.91% in a money-market fund, most likely cash collateral from lending out shares rather than uninvested money.
| Holding | Weight | |
|---|---|---|
| American Express Co | 6.25% | |
| Capital One Financial Corp | 6.21% | |
| Visa Inc | 6.10% | |
| Mastercard Inc | 6.02% | |
| PayPal Holdings Inc | 5.63% | |
| Affirm Holdings Inc | 5.38% | |
| Toast Inc | 5.25% | |
| Block Inc | 4.69% | |
| Global Payments Inc | 4.67% | |
| Corpay Inc | 4.41% | |
| Wise Group PLC | 4.16% | |
| Fidelity National Information | 4.04% | |
| Adyen NV | 3.94% | |
| Fiserv Inc | 3.85% | |
| Coinbase Global Inc | 3.25% |
By country
United States 81%United Kingdom 4.45%Netherlands 3.94%Brazil 1.94%Italy 1.65%By asset type
Stocks 99.57%By sector
Sectors of the companies held, for the 55.7% of the fund in companies that have a stock page here; other holdings and cash aren't classified. Source: N-PORT holdings report as of Jun 30, 2026. Cash, money-market funds and derivatives are shown separately from the securities list.What changed recently
- Over the three months to Jun 30, 2026, investors withdrew a net $22.2M (creations minus redemptions, per the N-PORT report).
- Monthly total returns reported for that quarter: +10.46%, -1.39%, -0.65%.
How it works
IPAY is passively managed. It tries to match the Nasdaq CTA Global Digital Payments Index, not beat it. (The prospectus calls the fund the Amplify Digital Payments ETF.) The Consumer Technology Association, a US industry trade group, decides which companies count as payment businesses. It sorts them into four groups: card networks, infrastructure and software, processors, and solutions such as mobile wallets and buy now, pay later. A new company needs a market value of at least $500 million to join, and an existing member needs $300 million to stay. As of September 30, 2025, the index had 41 members.
Weights start with each company's free-float market value, meaning the value of its shares that are available to trade. That figure is then scaled by how involved the trade group judges the company to be in digital payments. No stock may go above 6%, only five may sit above 4.5%, and none may fall below 0.3%. Nasdaq reviews and rebalances the index every March and September. The fund follows along and generally holds every index stock in about the same proportions.
The fund is non-diversified, and its holdings are concentrated in financial services. It may lend up to one-third of its assets to brokers to earn extra income. The 4.9% cash it reported on June 30, 2026 is likely collateral from those loans. It held no derivatives.
What it really costs
- IPAY charges 0.75% a year, versus an average of 0.57% for the similar funds below (5th of 5, cheapest first).
- Using the prospectus's standard example, $10,000 invested would cost about $77 in the first year and $930 over 10 years (assuming a 5% annual return).
| Cost of $10,000 (SEC example) | 1 yr | 3 yrs | 5 yrs | 10 yrs |
|---|---|---|---|---|
| IPAY | $77 | $240 | $417 | $930 |
In a retirement portfolio
IPAY is a concentrated, non-diversified bet on payment companies with deep past losses, so it fits better as a small side position than a foundation.
IPAY can add focused exposure to payment companies, but it has fallen hard and stayed down for long periods. The fund launched in 2015, so it has no record from the 2008 crisis. It dropped 42.9% in the 2020 COVID crash and recovered in about five months. In the 2022 bear market it fell 36.7% and took about 25 months to get back, finally recovering in November 2024. Its worst calendar year was 2022, at -32.2%. Its deepest drop was 51.7%, from April 2021 to October 2023, and it had not been made up as of October 27, 2026. Anyone who had to sell during a stretch like that would lock in losses.
IPAY pays little income: its trailing yield was 0.85% as of October 27, 2026, paid once a year. Costs are high at 0.75%, or $930 over 10 years in the SEC's standard $10,000 example. Past results don't predict the future, and a plan should look at the whole portfolio, not one fund.
Who it may suit — and who should look elsewhere
May suit
- Investors who want a small, targeted stake in card networks, processors and fintech names such as Visa, Mastercard, PayPal and Affirm.
- Patient holders who can ride out declines like the 51.7% drop from April 2021, which had not been recovered as of October 27, 2026.
- Those who prefer a rules-based index, rebalanced every March and September, over a manager's own picks in payments stocks.
Look elsewhere if
- Cost-conscious investors: at 0.75%, IPAY costs more than FINX (0.68%), BPAY (0.70%), FDFF (0.50%) and FDIG (0.40%).
- Anyone seeking income: the trailing yield was 0.85% as of October 27, 2026, and the fund pays only once a year.
- Investors who need broad diversification: the top 10 holdings made up 54.6% of assets as of June 30, 2026, mostly in financial stocks.
Close alternatives
Matched by holdings overlap from the latest N-PORT reports.
| Fund | Overlap | Cost | Net assets | 1 yr | 3 yr |
|---|---|---|---|---|---|
| IPAY this fund | — | 0.75% | $152.4M | -16.5% | +11.7% |
| FINX Global X FinTech ETF | 43% | 0.68% | $174.8M | -30.8% | +10.5% |
| BPAY iShares FinTech Active ETF | 36% | 0.7% | $9.6M | -21.7% | +12.5% |
| FDIG Fidelity Crypto Industry and Digital Paymen… | 30% | 0.4% | $263.0M | -37.2% | +33.1% |
| FDFF Fidelity Disruptive Finance ETF | 29% | 0.5% | $47.2M | -1.9% | +15.7% |
Questions investors ask
Is IPAY good for retirement?
IPAY fits a retirement portfolio as a small, higher-risk side holding rather than a core one. It holds about 40 payment stocks and is non-diversified. Its one-year volatility was 25% as of October 27, 2026. It lost 32.2% in 2022, and its deepest drop, 51.7% from April 2021, had not been recovered by October 27, 2026. Income is small, with a 0.85% yield paid once a year.
What's the difference between IPAY and FINX?
Both funds focus on fintech, and about 43% of their holdings overlap. IPAY charges 0.75% a year, compared with 0.68% for the Global X FinTech ETF (FINX). As of October 27, 2026, IPAY returned -16.5% over one year, against -30.8% for FINX. Over three years, IPAY returned 11.7% a year and FINX 10.5%. The two are similar in size: FINX had about $175 million in assets and IPAY about $152 million.
Does IPAY pay dividends?
Yes, but not much, and only once a year. Over the 12 months to October 27, 2026, IPAY paid about $0.41 per share, a trailing yield of 0.85%. Payment companies such as Visa, PayPal and Affirm tend to put their earnings back into growth rather than pay large dividends. The fund may also earn a little extra income by lending its shares to brokers.
What are IPAY's top holdings?
As of June 30, 2026, IPAY's largest holdings were American Express (6.3%), Capital One (6.2%), Visa (6.1%), Mastercard (6.0%), PayPal (5.6%), Affirm (5.4%), Toast (5.2%), Block (4.7%), Global Payments (4.7%) and Corpay (4.4%). Together, the top 10 made up 54.6% of the fund. About 81% of assets were in US companies. The largest foreign holdings included Wise in the UK and Adyen in the Netherlands.
How has IPAY performed over the long term?
IPAY's results have been mixed and uneven. As of October 27, 2026, it returned 7.2% a year over 10 years, which roughly doubled an investment. Over five years it returned -5.8% a year, and over one year -16.5%. Calendar years have swung widely, from a 41.8% gain in 2019 to a 32.2% loss in 2022. In 2025 it lost 9.8%.